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Electronic Arts’ (EA - Analyst Report) PopCap Games has recently released the first social game of its popular Plants vs. Zombies franchise named Plants vs. Zombies Adventures. The game can be played exclusively on Facebook (FB - Analyst Report).

The social version of the game has new contents comprising 10 new zombies, 11 new plants and new human characters with 12 road trip maps heavily infested with zombies. It also has new techniques to counter the Zombie invasion by using new power ups such as Zombie Zapper, Gardening Glove and Mega-Perk, Dynamite.

The original game Plants vs. Zombies can be played in all possible platforms and Consoles. Now, the additional platform and the increase in consumer preferences to play casual and social games will likely prove to be catalysts for the game, going forward. Moreover, the sequel, Plants vs. Zombies 2, is slated for a summer release.

Though the game can be played for free by simply logging on to Facebook, EA expects to earn through the sale of in-game items. This has been the trait found in most of the social networking games.

PopCap Games has expanded EA’s reach in the Mobile and Social Gaming segments. Apart from Plants vs. Zombies, PopCap Games boasts other popular titles such as Bejeweled, Bookworm and Zuma that can be played on different platforms.

Additionally, we believe that EA’s high-quality titles and a robust product pipeline along with increasing online exposure and traction in the social and mobile gaming market will boost its top line over the long term.

However, we remain cautious on EA due to sluggish consumer spending on packaged video games, dismal video game sales and increasing competition from Activision (ATVI - Snapshot Report) and Take-Two Interactive (TTWO - Snapshot Report).

Currently, EA has a Zacks Rank #2 (Buy).

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