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Leading telecom carrier, Verizon Communications (VZ - Analyst Report) has extended its multi-year agreement with National Football League (NFL) for content delivery. The renewed agreement is expected to extend the partnership between the two entities to include live afternoon coverage of games aired by CBS Corporation (CBS - Analyst Report) and Fox on Sunday and as well as off-season games.

Customers subscribing for Verizon’s video and broadband offerings would also be able to access NFL programs on their PCs, televisions and laptops. Additionally, customers of both Verizon's FiOS Internet Service and Verizon Online's DSL service would get access to NFL Network programming including weekly previews, game highlights and post-season programming and links to an NFL.com fantasy football game.

We believe Verizon’s expansion of the existing partnerships and winning new ones are supported by its strong foothold in the wireless business.  The company continues to capture additional market share via robust deployment of the 4G Long Term Evolution (LTE) network.

This leads to improved operating and capital efficiency. The company is leading the industry in terms of 4G deployment. As of Apr 18, 2013, it covered 491 markets and more than 287 million people (nearly 95% of the total 3G network).

Verizon expects to convert the entire nationwide 3G footprint to 4G by the year-end. We also appreciate the various strategic initiatives that the company has taken over the last two years.

The company’s new data plan — Share Everything — has almost 30% of its post-paid account base and is expected to generate high revenues over the long term. The company is also contemplating the buyout of the remaining 45% stake of Verizon Wireless, currently controlled by Vodafone Group Plc.

Additionally, Verizon is seeking new ways such as new pricing actions, FiOS Quantum, copper-to-fiber migration and cost-cutting measures to drive FiOS revenue growth and maximize profitability. The new FiOS pricing plans (set-top boxes and planned bundled changes) would accelerate consumer revenue growth for the next several quarters.

Verizon also collaborated with Starz – a top-notch global media and entertainment company – to launch STARZ PLAY and ENCORE PLAY for its customers. Overall, we believe that these combined efforts would lead to improved revenues, high operating margins and greater market share.

Verizon that operates with other players like AT&T, Inc. (T - Analyst Report) and Sprint Nextel (S - Analyst Report) currently retains a Zacks Rank #3 (Hold).

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