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Avery Dennison Graphics Solutions, a division of Avery Dennison Corporation (AVY - Analyst Report), has announced a partnership with West Coast Customs (WCC). Under the collaboration, WCC will feature the best of Avery Dennison vehicle wrap films and overlaminates in all graphics and car wraps created during its 2013 TV season of “West Coast Customs”.

Avery’s vehicle wrap films will be displayed in each project of WCC’s new show which started on Fox Sports on June 9, 2013. These digitally-printable Supreme Wrapping Films offer new options for viewers to customize their vehicles, especially through a wide range of colors.

The demand for car wrap is growing as it can be easily removed without damaging the original paint of the vehicle. It is also more affordable than a custom paint job and easier to maintain.

Through this show, viewers will get creative ideas and able to make over their vehicles by using vinyl wrapping films. Avery’s high quality films permit faster positioning and air-bubble free film application as well as long-term removability. These are also cost effective.

Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. Its digital products, including MPI 2611 Wall Film, were used to create new graphics for the set’s floor and walls of WCC’s new television series. MPI 1005 Supercast Easy Apply RS film is also valued by graphics and car wrap installers because it is repositionable and slideable, while Supreme Wrapping Films are popular for color change wraps and accents.

Avery, which is among the leading office supply companies along with CompX International Inc. , United Stationers Inc. (USTR - Snapshot Report) and ACCO Brands Corporation (ACCO - Snapshot Report), reported adjusted earnings of 59 cents per share in first-quarter 2013, up 37% from the 43 cents per share in the year-ago quarter and ahead of the Zacks Consensus Estimate of 57 cents.

Avery continues to deliver healthy organic growth in both the core segments Pressure-Sensitive Materials and Retail Branding and Information Solutions. With the divestiture of the underperforming Office and Consumer Products unit, the company will be able to focus on these core segments and increase its growth profile.

Pasadena, Calif.-based Avery manufactures pressure-sensitive materials, and tickets, tags, labels other converted products. Avery has over 200 manufacturing and distribution facilities encompassing more than 60 countries.

Avery currently retains a short-term Zacks Rank #3 (Hold).
 

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