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Briggs & Stratton Corporation (BGG - Snapshot Report) in association with TV stations along with the Gulf and Atlantic coasts will offer four 6250-Watt Storm Responder portable generators per market to help hurricane-prone states to guard against severe weather. The Storm Responder was introduced in spring 2013.

The storm responder will help the families along the coasts to stay protected in emergency situations which are likely to occur during a tropical storm. The portable generator unit features startup and shutdown instructions printed directly on it along with diagrams indicating the correct oil and generator fuel types. It also informs about appliances that can be plugged in.

According to a report released by Colorado State University, hurricane activity is expected to be above average in the upcoming season which started on Jun 1, 2013, and may run through Nov 30. The Storm Responder which consists of a reliable Briggs & Stratton Professional Series OHV engine, will aid homeowners to fight against hurricane.

Briggs & Stratton reported third-quarter 2013 adjusted earnings of 89 cents per share, a decrease of 10% from the prior-year quarter’s earnings of 99 cents per share. The results also missed the Zacks Consensus Estimate of $1.08.

Revenue at the Engines Segment also dropped 9.3% to $452 million, due to reduced shipments of engines used on walk and ride equipment in European and North American markets and unfavorable foreign exchange, partly offset by replenishment sales of generator engine in the U.S.

Milwaukee, Wi.-based Briggs & Stratton is the world's largest producer of gasoline engines for outdoor power equipment. Its wholly owned subsidiary, Briggs & Stratton Power Products Group LLC, is North America's number one manufacturer of portable generators and pressure washers, and is a leading designer, manufacturer and marketer of standby generators, along with lawn, garden and turf care products through its popular brands.

Briggs & Stratton currently retains a short-term Zacks Rank #5 (Strong Sell).

Other companies in the machinery and farm industry with favorable Zacks Ranks are Kubota Corporation , AGCO Corporation (AGCO - Analyst Report) and Alamo Group, Inc. (ALG - Snapshot Report). While Kubota holds a Zacks Rank #1 (Strong Buy), AGCO Corporation and Alamo carry a Zacks Rank #2 (Buy).

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