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TeleTech Holdings, Inc. (TTEC - Snapshot Report) recently announced the successful completion of the acquisition of WebMetro, a digital acquisition marketing firm based in San Dimas, Calif. Post acquisition, WebMetro will serve as an integral part of TeleTech’s Customer Growth Services division, Revana. The financial terms of the deal were not disclosed.

WebMetro works for competitive brands and helps them to craft and execute successful integrated marketing strategies to increase their online market share and lower acquisition costs, thereby enabling them to tap new markets. WebMetro was recently nemed one of the top 25 U.S. Search Marketing Agencies in 2013 by Advertising Age magazine.

WebMetro is expected to provide Revana’s clients with an enriching experience and service that will assimilate sales and marketing across all digital platforms such as the web and mobile. The acquisition is expected to revolutionize the digital marketing space. Moreover, WebMetro’s digital acquisition marketing capabilities will likely drive revenues for Revana’s clients.  

The acquisition is expected to increase the end-to-end revenue generation portfolio of TeleTech. A few months back, TeleTech announced its plans to expand operations to Ennis, Texas, to serve its burgeoning healthcare clients. It also intends to create 400 new healthcare-related sales and service jobs. Additionally, TeleTech plans to create 250 similar jobs at its new sister concern office in Melbourne, Fla.

TeleTech provides technology-viable solutions, which helps its client companies to maximize revenues, transform customer experience and build an optimum business model. The company serves more than 250 clients in diverse sectors such as automotive, broadband, communications, financial services, government, healthcare, logistics, media, entertainment and retail.

TeleTech currently carries a Zacks Rank #2 (Buy). Better placed stocks within the industry that are worth a look include Barrett Business Services Inc. (BBSI - Snapshot Report), Cap Gemini S.A. (CGEMY) and R.R. Donnelley & Sons Company . All of them carry a Zacks Rank #1 (Strong Buy).

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