Back to top

Analyst Blog

Starbucks Corporation (SBUX - Analyst Report) recently announced plans to expand the availability of its Clover brewing system which is currently installed in only 500 Starbucks stores. By the end of 2014, management aims to double the number of stores that will feature the brewing system.

The Clover brewing system allows brewing of individual cups of coffee right in front of the customer. The brewing system is especially used to brew Starbucks' upscale line of coffees– Starbucks Reserve. Starbucks Reserve coffees are some of the rarest and most exotic coffees and have been around since 2010. In the last three years, the coffee giant has introduced more than 40 different Starbucks Reserve coffees. These expensive coffees are only available for a limited period at select Starbucks stores. The expansion of the brewing system will also increase the availability of the Starbucks Reserve coffees.

The Clover brewing system was launched in 2007 and was available in three markets by 2008. The Clover brewing system and the Starbucks Reserve coffees are now available in 25 markets in the U.S. and 10 international markets, including Canada, the U.K., Japan, the Netherlands, Hong Kong, Kuwait, Poland, Russia, Thailand and Singapore.

Starbucks also makes a premium single-cup domestic coffee machine called Verismo which was launched in the fourth quarter of fiscal 2012. Green Mountain Coffee Roasters, Inc.’s (GMCR - Analyst Report) high-end single-cup brewing system, Keurig, has also become increasingly popular.

Other Stocks to Consider

Starbucks carries a Zacks Rank #2 (Buy). Other restaurateurs such as Burger King Worldwide, Inc. (BKW - Analyst Report) and Cracker Barrel Old Country Store, Inc. (CBRL - Snapshot Report) are currently doing well and have a bright outlook. Both the stocks carry a Zacks Rank #2 (Buy).

Please login to or register to post a comment.

New to Zacks?

Start Here

Zacks Investment Research


Are you a new Zacks Member or a visitor to

Top Zacks Features

My Portfolio Tracker

Is it Time to Sell?

One of the most important steps you can take today is to set up your portfolio tracker on Once you do, you'll be notified of major events affecting your stocks and/or funds with daily email alerts.

More Zacks Resources

Zacks Rank Home - Evaluate your stocks and use the Zacks Rank to eliminate the losers and keep the winners.

Mutual Fund Rank Home - Evaluate your funds with the Mutual Fund Rank for both your personal and retirement funds.

Stock/Mutual Fund Screening - Find better stocks and mutual funds. The ones most likely to beat the market and provide a positive return.

My Portfolio - Track your Portfolio and find out where your stocks/mutual funds stack up with the Zacks Rank.

Zacks #1 Rank Top Movers for Zacks #1 Rank Top Movers

Company Symbol Price %Chg
CENTURY ALU… CENX 26.54 +6.24%
SUPER MICRO… SMCI 25.98 +6.08%
TESLA MOTOR… TSLA 281.91 +4.53%
BAIDU ADS BIDU 222.49 +3.72%
RTI SURGICA… RTIX 5.50 +3.58%