TBWA Worldwide, an operating unit of Omnicom Group Inc. (OMC - Analyst Report), recently appointed James McKenna as Creative Director of its Digital Arts Network Los Angeles (DAN LA) division. The primary responsibility of McKenna will be to work closely with the existing clients of DAN LA, which includes renowned brands such as Infiniti, Energizer and Hillshire Brands.
McKenna has over 12 years of experience in the digital space and was previously working with 72andSunny, a design and advertising company. Moreover, he has valuable working experience through his association with business giants such as Sony Corporation (SNE - Snapshot Report), Coca-Cola Bottling Co. Consolidated, BMW, AT&T, Inc. (T - Analyst Report) and T-Mobile.
McKenna will be reporting to Group Creative Director, Fabio Costa. DAN expects McKenna’s creative talent as well as strategic and cross-channel thinking to facilitate the company in building a strong business relationship with clients.
Headquartered in N.Y., DAN specializes in the fields of creative technology, e-Commerce, social media, content, mobile, IP and platforms as well as analytics.
It is noteworthy that TBWA Worldwide, of which DAN forms a part, deals with global clients including Accenture, Adidas, Apple, Energizer, Four Seasons, GSK and McDonald's.
Omnicom, the parent company of TBWA Worldwide, is a leading global marketing and corporate communications company. Recently, Omnicom and Publicis Groupe SA (PUBGY) signed a definitive agreement to merge together and create Publicis Omnicom Group, arguably the world’s biggest communications, advertising, marketing and digital services company. The transaction is a merger of equals and is expected to close in the fourth quarter of 2013 or the first quarter of 2014.
Omnicom currently has a Zacks Rank #3 (Hold).