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Shares of Airgas, Inc. ( ">ARG ) rose nearly 0.6% on Sep 25 after it selected hybris Commerce Suite for B2B to enhance its digital interactions. The hybris platform will help Airgas to provide Best-in-Class e-Commerce services for its consumers. The company’s shares moved up as much as 1.3% the day after the announcement.

Internet is become a household name worldwide. A digital buying process is required for industrial gas and related products. With hybris Commerce Suite for B2B, customers will able to access information on Airgas’ products and services, place and track orders, research order history and receive and pay invoices any time and anywhere.

Airgas will develop its Web and e-commerce tools to enable customers for immediate interaction and trouble-free transactions. The technology will drive Airgas’ online strategy in the digital space through integrated mobile services and social networking sites. It will also assist in improving revenues, efficiency by increasing customer connection.

Airgas, which belongs to the diversified chemical industry along with L'Air Liquide SA (AIQUY) and Asahi Kasei Corp. (AHKSY), is well positioned for growth on its strategic initiatives such as sales and marketing alignment with customers, SAP and the associated benefits, total access and eBusiness, as well as focus on day-to-day selling and customer service.

Airgas is also optimistic on the long-term prospects for the U.S. manufacturing and energy industries as well as nonresidential construction. Its unique value proposition and a less challenging platform also bode well for long-term growth.

Based in Pennsylvania, Airgas, through its subsidiaries, distributes industrial, medical and specialty gases as well as hard goods in the U.S. The company also markets its products and services through e-business, catalog and telesales channels.

Airgas currently carries a short-term Zacks Rank #3 (Hold). Akzo Nobel NV (AKZOY) also belongs to the same industry and is a good investment option with a Zacks Rank #2 (Buy).

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