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J&J Snack Foods Corp. (JJSF - Snapshot Report) recently introduced a new frozen product named Minute Maid 100% Frozen Juice Bars. They will be available at Wal-Mart Stores Inc. (WMT - Analyst Report), The Kroger Co. (KR - Analyst Report), Giant Eagle, Kroger, Meijer, Publix and Shop Rite stores.  

Minute Maid 100% Frozen Juice Bars are made with apple juice from concentrate and other ingredients. These frozen juice bars are also available in flavors of grape, orange and cherry. These juice bars are naturally flavored and are gluten and nut free. These frozen bars come in packs of 12-2.5 fl. oz.

Innovation has always been one of the important strategies of consumer goods companies. Innovation helps these companies to cater to changing consumer preference and also strengthens their product portfolio. These healthy products target the growing number of health conscious consumers who prefer nutritious food with simple ingredients.

This product particularly capitalizes on the increasing awareness about the importance of eating right in order to stay fit and energetic throughout the day. Due to growing health and wellness consciousness — consumers are particularly vigilant about the use of artificial sweeteners, high sugar content and related obesity concerns. Minute Maid 100% Frozen Juice Bars are sweetened with fruit juice and are a healthy option for kids. In addition, a 2.5 fl. oz. bar contains 40 calories.   

N.J.-based, J&J Snack Foods has been a partner of Minute Maid, a sought after brand of The Coca-Cola Company (KO - Analyst Report) for about 15 years. This latest addition is expected to be well accepted by consumers this summer.

J&J Snack Foods carries a Zacks Rank #4 (Sell).

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