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Shares of leading semiconductor manufacturer Microchip Technology Inc. (MCHP - Analyst Report) increased marginally on Aug 8, following the launch of its new PIC32 Bluetooth Starter Kit. The kit is a low-cost Bluetooth development platform, which includes a micro controller (MCU), Host Controller Interface (HCI)-based Bluetooth radio, high-output multi-color light emitting diode (LED), accelerometer, analog temperature sensor and 5 push buttons for user-defined inputs. Microchip also plans to provide support for Bluetooth audio in the future through a plug-in interface in the starter kit for an audio CODEC daughter card.

The kit is ideal for Bluetooth thermostats, wireless gaming controllers, glucose meters, wireless diagnostic tools, Bluetooth GPS receivers, Bluetooth serial adapters and cordless barcode scanners. It eases the development of Bluetooth-enabled products and is targeted for low-cost applications in the consumer, medical and Industrial markets.

Microchip continues to capitalize on its business potential by developing and introducing a wide range of innovative and proprietary new products. Microchip’s new Bluetooth Starter Kit is an ideal solution for developers who want to add Bluetooth as a wire replacement for their designs. Striking features such as quality, performance, reliability, ease of use, pricing and diversity of products make Microchip one of the better-positioned companies in the semiconductor universe.

Microchip develops and manufacturers microcontrollers, memory and analog and interface products for embedded-control systems, which are small, low-power computers designed to perform specific tasks.

Microchip currently has a Zacks Rank #2 (Buy). Other stocks that look promising and are worth considering in the industry now include Fairchild Semiconductor International Inc. (FCS - Snapshot Report), MaxLinear, Inc. (MXL - Snapshot Report) and Microsemi Corporation (MSCC - Analyst Report), each carrying a Zacks Rank #2 (Buy).

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