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Here's Why JetBlue (JBLU) Stock Gained Today

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Shares of JetBlue (JBLU - Free Report) were up more than 4.8% in early afternoon trading Friday. Investors finally appear to be willing to help the stock recover after its disappointing January traffic data, especially after the release of its relatively comforting February figures.

The key detail from JetBlue’s February traffic report is the year-over-year increase in revenue per available seat mile (RASM). The company said that its preliminary RASM for the month increased approximately 1.5% from the year-ago period. However, excluding the impact of winter storms Nike and Orson, JetBlue’s February RASM was down about 0.5% year-over-year.

Regardless of whether one wants to focus on the increase or slight weather-adjusted decrease, investors should be encouraged by the fact that JetBlue’s latest traffic figures have improved after its disappointing January results.

For the month of January, the airline’s RASM was down about 8.5% year-over-year. JetBlue cited holiday placement and last year’s winter weather as the primary causes for the decline, and the weak results were enough to cancel out its earnings beat.

Interestingly enough, JetBlue warned about similar challenges in today’s February report. The company noted that March RASM is “expected to be negatively impacted by approximately six percentage points due to Easter calendar placement.”

Today’s results also revealed an overall traffic increase of 0.1%, on a capacity increase of 0.7%.

In short, JetBlue’s February traffic results were certainly an improvement over its January figures, but they were not necessarily an overwhelming bullish signal. However, if the company can continue to post RASM gains, it could be primed for a solid bounce back.

For more of this week’s top stories and headlines, check out the latest episode of the Zacks Friday Finish Line podcast:

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