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Williams-Sonoma, AERIN Partners for Home Decor Collection
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Multi-channel specialty retailer Williams-Sonoma, Inc. (WSM - Free Report) recently collaborated with luxury lifestyle brand AERIN. The collaboration aims to launch exclusive home décor collection of more than 120 products created with Aerin Lauder.
The collection includes tabletop, ceramic dinnerware, outdoor pillows, bedding, hand painted cachepots and sculptural pieces, decorative metal and ceramic objects and table lamps to name a few.
Notably, the company regularly collaborates with celebrated brands and designers to offer exclusive designs on home furnishings products. The company believes that collaborating with designers and brands can bring in new customers, invent new trends in home furnishing and widen the company’s social media reach.
Williams-Sonoma is also focused on enhancing customer experience through improved and innovative marketing techniques. A series of events will take place to launch the AERIN Collection and will be made available at all Williams Sonoma retail outlets in the U.S. as well as online. The company is also partnering with Architectural Digest to organize a sweepstakes, offering customers the chance to win the AERIN Collection.
The company’s innovative marketing strategies aims to identify and target audiences that are most responsive to the various campaigns. These efforts will help the company to deliver more relevant messaging across all of its communication channels including email, mobile, social platforms, direct mail and on website.
Investors should keep in mind that Williams-Sonoma recently reported fourth-quarter fiscal 2016 results wherein adjusted earnings beat the Zacks Consensus Estimate by 3.3%. Comparable brand revenues for the company decreased 0.9% in the quarter, significantly lower than the 4% decline recorded in the prior quarter and 0.8% growth a year ago. However, Williams-Sonoma brand’s comparable brand revenues were up 1.4%, higher than 0.9% growth in the prior-year quarter.
Zacks Rank & Stocks to Consider
Williams-Sonoma carries a Zacks Rank #3 (Hold).
Better-ranked stocks in the Retail-Wholesale sector include Bravo Brio Restaurant Group, Inc. , Diversified Restaurant Holdings, Inc. and Papa John's International Inc. (PZZA - Free Report) .
While Bravo Brio is likely to witness a 50.9% rise in full-year 2017 earnings, Diversified Restaurant’s 2017 earnings estimates moved 100% north over the last 60 days.
Papa John's, a Zacks Rank #2 (Buy) stock, is expected to witness a 10.2% increase in full-year 2017 earnings.
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Williams-Sonoma, AERIN Partners for Home Decor Collection
Multi-channel specialty retailer Williams-Sonoma, Inc. (WSM - Free Report) recently collaborated with luxury lifestyle brand AERIN. The collaboration aims to launch exclusive home décor collection of more than 120 products created with Aerin Lauder.
The collection includes tabletop, ceramic dinnerware, outdoor pillows, bedding, hand painted cachepots and sculptural pieces, decorative metal and ceramic objects and table lamps to name a few.
Notably, the company regularly collaborates with celebrated brands and designers to offer exclusive designs on home furnishings products. The company believes that collaborating with designers and brands can bring in new customers, invent new trends in home furnishing and widen the company’s social media reach.
Williams-Sonoma is also focused on enhancing customer experience through improved and innovative marketing techniques. A series of events will take place to launch the AERIN Collection and will be made available at all Williams Sonoma retail outlets in the U.S. as well as online. The company is also partnering with Architectural Digest to organize a sweepstakes, offering customers the chance to win the AERIN Collection.
The company’s innovative marketing strategies aims to identify and target audiences that are most responsive to the various campaigns. These efforts will help the company to deliver more relevant messaging across all of its communication channels including email, mobile, social platforms, direct mail and on website.
Williams-Sonoma, Inc. Price
Williams-Sonoma, Inc. Price | Williams-Sonoma, Inc. Quote
Investors should keep in mind that Williams-Sonoma recently reported fourth-quarter fiscal 2016 results wherein adjusted earnings beat the Zacks Consensus Estimate by 3.3%. Comparable brand revenues for the company decreased 0.9% in the quarter, significantly lower than the 4% decline recorded in the prior quarter and 0.8% growth a year ago. However, Williams-Sonoma brand’s comparable brand revenues were up 1.4%, higher than 0.9% growth in the prior-year quarter.
Zacks Rank & Stocks to Consider
Williams-Sonoma carries a Zacks Rank #3 (Hold).
Better-ranked stocks in the Retail-Wholesale sector include Bravo Brio Restaurant Group, Inc. , Diversified Restaurant Holdings, Inc. and Papa John's International Inc. (PZZA - Free Report) .
Bravo Brio and Diversified Restaurant sport a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.
While Bravo Brio is likely to witness a 50.9% rise in full-year 2017 earnings, Diversified Restaurant’s 2017 earnings estimates moved 100% north over the last 60 days.
Papa John's, a Zacks Rank #2 (Buy) stock, is expected to witness a 10.2% increase in full-year 2017 earnings.
Zacks’ Best Private Investment Ideas
In addition to the recommendations that are available to the public on our website, how would you like to follow all Zacks' private buys and sells in real time?
Our experts cover all kinds of trades… from value to momentum . . . from stocks under $10 to ETF and option moves . . . from stocks that corporate insiders are buying up to companies that are about to report positive earnings surprises. You can even look inside exclusive portfolios that are normally closed to new investors. Starting today, for the next month, you can have unrestricted access. Click here for Zacks' private trades >>