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Amazon Greenlights The Marvelous Mrs. Maisel for 2 Seasons

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Amazon.com Inc.’s (AMZN - Free Report) film production division, Amazon Studios, has greenlit its original show, The Marvelous Mrs. Maisel, for two seasons in a row.

However, the release date of the show is yet to be decided. This show is part of Amazon’s growing original video content library.

The series will be available to Prime members via the Amazon Video app on TVs and connected devices like mobile, Fire TV, and online at Amazon.com/originals. Prime members can view the shows at no additional cost.

Over the last one year, shares of Amazon have been steadily treading higher. The stock returned 50.36% compared with the Electronic Commerce industry’s gain of 17.27%.

About the Series

The series, The Marvelous Mrs. Maisel, has been written and directed by Sherman-Palladino.  It is executive produced by Palladino and Sherman-Palladino and produced by Dhana Gilbert. The cast includes names like Rachel Brosnahan, Michael Zegen, Joel Maisel, Alex Borstein, Tony Shalhoub and Marin Hinkle.

The story revolves around a New York City woman who has everything at her doorsteps to lead a comfortable living. She leads a perfect life until she discovers something that changes her life forever.

Since the pilot began streaming on Mar 17, the series has had an average customer rating of 4.8 stars, indicating great positive response.

Our Take

The increasing popularity of tablets, smartphones and web-connected TVs has enhanced online-video viewing and continues to attract consumers as well as leading technology companies, like Alphabet (GOOGL - Free Report) and Apple Inc. (AAPL - Free Report) .

Understandably, Amazon is leaving no stone unturned to boost its digital media sales and attract new viewers, by adding a wide range of series and movies to its content lineup and making Prime Video more attractive.

With intense competition in online video content, majors such as Netflix, Inc. (NFLX - Free Report) , Hulu and HBO, are witnessing substantial success. It is natural for Amazon to compete against them with successful acts of its own. These new shows are expected to help Amazon penetrate further into the growing streaming market, at a faster rate.

Amazon.com, Inc. Price and Consensus

 

Amazon.com, Inc. Price and Consensus | Amazon.com, Inc. Quote

Amazon currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

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