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Walmart Takes Shot at Amazon with Online Order, In-Store Pickup Discount
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On Thursday, Wal-Mart Stores Inc. (WMT - Free Report) announced a new discount for customers that is a clear response to its bitter rivalry with e-commerce giant Amazon (AMZN - Free Report) .
Dubbed Walmart Pickup, the service will offer discounts on thousands of online-only items customers choose to have them shipped to a nearby Walmart store for pickup instead of their homes. It’s set to begin April 19, and will initially be available for roughly 10,000 items, but the company hopes to roll out the discount to over one million of the “most popular” items by the end of June.
Some of the starting offers include:
Britax Infant Car Seat – $148.05, Pickup Discount of $7.40
LEGO City Great Vehicles Ferry – $23.99, Pickup Discount of $2.55
Coleman Heritage XP Marine Cooler – $111.49, Pickup Discount of $4.46
As you can see, the bigger ticket items have a bigger pickup discount. Walmart is able to offer these discounts because it costs much less to ship to stores; the retailer is going to leverage its fleet of more than 6,700 trucks to deliver products directly from fulfillment centers to its stores.
“We're creating price transparency to empower customers to shop smarter and choose what's best for them,” Walmart.com CEO Marc Lore wrote in a company blog post. Lore joined the company when Walmart bought Jet.com for $3 billion last year, which he founded, and the idea for a pickup discount is inspired by Jet’s “smart cart” that let customers save money if they bundled purchases together with larger packages, or gave up services like free returns.
Walmart Pickup is yet another example of Walmart actively competing against Amazon and its popular Prime membership plan. Customers can now pick up an item at a Walmart store and save some money, or they can choose to get free two-day shipping without paying for a membership. From its Jet acquisition last year to its recent purchases of Moosejaw and Modcloth, Walmart is one of the few retailers taking the threat of Amazon seriously.
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Walmart Takes Shot at Amazon with Online Order, In-Store Pickup Discount
On Thursday, Wal-Mart Stores Inc. (WMT - Free Report) announced a new discount for customers that is a clear response to its bitter rivalry with e-commerce giant Amazon (AMZN - Free Report) .
Dubbed Walmart Pickup, the service will offer discounts on thousands of online-only items customers choose to have them shipped to a nearby Walmart store for pickup instead of their homes. It’s set to begin April 19, and will initially be available for roughly 10,000 items, but the company hopes to roll out the discount to over one million of the “most popular” items by the end of June.
Some of the starting offers include:
As you can see, the bigger ticket items have a bigger pickup discount. Walmart is able to offer these discounts because it costs much less to ship to stores; the retailer is going to leverage its fleet of more than 6,700 trucks to deliver products directly from fulfillment centers to its stores.
“We're creating price transparency to empower customers to shop smarter and choose what's best for them,” Walmart.com CEO Marc Lore wrote in a company blog post. Lore joined the company when Walmart bought Jet.com for $3 billion last year, which he founded, and the idea for a pickup discount is inspired by Jet’s “smart cart” that let customers save money if they bundled purchases together with larger packages, or gave up services like free returns.
Walmart Pickup is yet another example of Walmart actively competing against Amazon and its popular Prime membership plan. Customers can now pick up an item at a Walmart store and save some money, or they can choose to get free two-day shipping without paying for a membership. From its Jet acquisition last year to its recent purchases of Moosejaw and Modcloth, Walmart is one of the few retailers taking the threat of Amazon seriously.
Looking for Ideas with Even Greater Upside?
Most of Zacks’ investment ideas are short-term, directly based on our proven 1 to 3-month indicator. In addition, I invite you to consider our long-term opportunities. These rare trades look to start fast with strong Zacks Ranks, but carry through with double and triple-digit profit potential. Starting now, you can look inside our home run, value, and stocks under $10 portfolios, plus more. Click here for a peek at this private information>>