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Conagra (CAG) Declares Sale of Wesson Brand to J.M. Smucker

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Premium processed & packaged goods company, Conagra Brands, Inc. (CAG - Free Report) , announced that it would soon divest its Wesson oil brand to The J. M. Smucker Company (J. M. Smucker) (SJM - Free Report) – owner of Folgers Coffee brand. The move is in sync with Conagra’s ongoing portfolio restructuring strategy.

Inside Story

Conagra plans to spin-off its Wesson brand to J. M. Smucker for an estimated amount of $285 million. However, the company would continue to manufacture products under the brand for one year following the closure of the deal. Post divestiture, the manufacturing activities of the brand would be conducted in J. M. Smucker’s Cincinnati, OH facility.

J. M. Smucker is a renowned marketer and manufacturer of consumer food and beverage products, and pet food and pet snacks in North America. The company noted that the Wesson buyout would complement its Crisco oil brand. J. M. Smucker estimates to accrue annualized cost synergies worth $20 million by the end of two years of the Wesson buyout deal. Notably, the move is anticipated to bolster the company’s annual sales by approximately $230 million, moving ahead.

Portfolio Reshaping Strategy

Wesson brand divestiture is in sync with Conagra’s portfolio reshaping strategy, on the back of which, it intends to become a high performing consumer branded company. Over the last few quarters, Conagra has been selling off its loss-making business arms and trying to buy brands offering high margin growth.

For instance, Conagra completed the divestiture of its Lamb Weston business to Treehouse Foods, Inc. (THS - Free Report) (Nov 2016) to attain high commercial flexibility. Furthermore, the strategic buyouts (Apr 2017) of the fast-growing meat snack brand, Duke’s (owned by Thanasi Foods LLC) and premium seed snacks making brand, BIGS (owned by BIGS LLC), are likely to bolster the company’s revenues in the quarters ahead.

Why a Poor Zacks Rank?

Over the last one month, Conagra’s shares yielded a return of 0.60%, underperforming 3.31% growth recorded by the Zacks categorized Food - Miscellaneous industry. This Zacks Rank #4 (Sell) stock reported weaker-than-expected revenues for third-quarter fiscal 2017 on Mar 23.

Top-line performance was affected by the company’s ongoing portfolio management activities and adverse foreign exchange impact. We believe that Conagra’s results might be hurt by its current revenue base management activities, over the next few quarters. Additionally, other headwinds such as a stronger U.S. dollar, stiff industry rivalry or input price inflation are expected to weigh over near-term results.  

Stocks to Consider

A better-ranked stock in the industry is Ollie's Bargain Outlet Holdings, Inc. (OLLI - Free Report) . The company pulled off an average positive earnings surprise of 16.80% over the trailing four quarters and currently sports a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 (Strong Buy) Rank stocks here.

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