We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. To learn more, click here. By continuing to use our site, you accept our use of cookies, revised Privacy Policy and Terms of Service.
You are being directed to ZacksTrade, a division of LBMZ Securities and licensed broker-dealer. ZacksTrade and Zacks.com are separate companies. The web link between the two companies is not a solicitation or offer to invest in a particular security or type of security. ZacksTrade does not endorse or adopt any particular investment strategy, any analyst opinion/rating/report or any approach to evaluating individual securities.
If you wish to go to ZacksTrade, click OK. If you do not, click Cancel.
El Pollo Loco Opens Outlet With Vision Design in Richardson
Read MoreHide Full Article
El Pollo Loco, Inc. (LOCO - Free Report) recently announced the opening of its latest restaurant. Located at 1400 E. Beltline Rd., this marks the first restaurant to be opened in Richardson.
The 2,660 square foot restaurant will be accommodating roughly 64 guests and serve the company’s signature Mexican-inspired entrees.
Notably, shares of the company have lost 19.4% in the past six months against the industry’s gain of 9.3%.
Continued Focus on ‘Vision Design’
The new restaurant is part of El Pollo Loco’s ‘Vision Design’ initiative. Restaurants under this program offer authentic Mexican-inspired atmosphere that includes El Pollo Loco’s menu and brand identity. The restaurants also have an open kitchen layout to display the preparation of the signature dish.
The company believes that its vision model will position it better in the quick-service restaurant space. According to El Polo Loco, it is witnessing encouraging results from the implementation of this model in various company-owned and franchised restaurants. The company also aims to reduce costs and drive sales through this initiative.
For 2018, the El Polo Loco targets to open six to eight company-owned restaurants and six to eight new franchise locations, all of which will feature the Vision Design.
Limited Expansion Poses Concern
Although the latest move emphasizes the company’s rigorous expansion strategy, it also shows that the company is only expanding within its domestic periphery. While other restaurant operators like Yum! Brands (YUM - Free Report) , McDonalds (MCD - Free Report) and Papa John’s (PZZA - Free Report) are pursuing aggressive global expansion, El Pollo Loco is losing out in terms of international presence.
Wrapping Up
The move underscores El Pollo Loco’s strategies for reaching out to a greater number of customers. The distinguished menu that is served in the restaurant also shows the company’s focus on enriching guest experience to drive foot traffic and sales.
El Pollo Loco’s aggressive sales building efforts like relentless focus on providing excellent service, reasonable pricing and advertising campaigns are encouraging. However, high costs related to the execution of various sales-building initiatives have kept profits under pressure.
Zacks names 5 companies poised to ride a medical breakthrough that is targeting cures for leukemia, AIDS, muscular dystrophy, hemophilia, and other conditions.
New products in this field are already generating substantial revenue and even more wondrous treatments are in the pipeline. Early investors could realize exceptional profits.
Image: Bigstock
El Pollo Loco Opens Outlet With Vision Design in Richardson
El Pollo Loco, Inc. (LOCO - Free Report) recently announced the opening of its latest restaurant. Located at 1400 E. Beltline Rd., this marks the first restaurant to be opened in Richardson.
The 2,660 square foot restaurant will be accommodating roughly 64 guests and serve the company’s signature Mexican-inspired entrees.
Notably, shares of the company have lost 19.4% in the past six months against the industry’s gain of 9.3%.
Continued Focus on ‘Vision Design’
The new restaurant is part of El Pollo Loco’s ‘Vision Design’ initiative. Restaurants under this program offer authentic Mexican-inspired atmosphere that includes El Pollo Loco’s menu and brand identity. The restaurants also have an open kitchen layout to display the preparation of the signature dish.
The company believes that its vision model will position it better in the quick-service restaurant space. According to El Polo Loco, it is witnessing encouraging results from the implementation of this model in various company-owned and franchised restaurants. The company also aims to reduce costs and drive sales through this initiative.
For 2018, the El Polo Loco targets to open six to eight company-owned restaurants and six to eight new franchise locations, all of which will feature the Vision Design.
Limited Expansion Poses Concern
Although the latest move emphasizes the company’s rigorous expansion strategy, it also shows that the company is only expanding within its domestic periphery. While other restaurant operators like Yum! Brands (YUM - Free Report) , McDonalds (MCD - Free Report) and Papa John’s (PZZA - Free Report) are pursuing aggressive global expansion, El Pollo Loco is losing out in terms of international presence.
Wrapping Up
The move underscores El Pollo Loco’s strategies for reaching out to a greater number of customers. The distinguished menu that is served in the restaurant also shows the company’s focus on enriching guest experience to drive foot traffic and sales.
El Pollo Loco’s aggressive sales building efforts like relentless focus on providing excellent service, reasonable pricing and advertising campaigns are encouraging. However, high costs related to the execution of various sales-building initiatives have kept profits under pressure.
Zacks Rank
El Pollo Loco carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
5 Medical Stocks to Buy Now
Zacks names 5 companies poised to ride a medical breakthrough that is targeting cures for leukemia, AIDS, muscular dystrophy, hemophilia, and other conditions.
New products in this field are already generating substantial revenue and even more wondrous treatments are in the pipeline. Early investors could realize exceptional profits.
Click here to see the 5 stocks >>