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Is Red Lion Hotels (RLH) a Great Value Stock Right Now?

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The proven Zacks Rank system focuses on earnings estimates and estimate revisions to find winning stocks. Nevertheless, we know that our readers all have their own perspectives, so we are always looking at the latest trends in value, growth, and momentum to find strong picks.

Considering these trends, value investing is clearly one of the most preferred ways to find strong stocks in any type of market. Value investors use fundamental analysis and traditional valuation metrics to find stocks that they believe are being undervalued by the market at large.

Zacks has developed the innovative Style Scores system to highlight stocks with specific traits. For example, value investors will be interested in stocks with great grades in the "Value" category. When paired with a high Zacks Rank, "A" grades in the Value category are among the strongest value stocks on the market today.

One stock to keep an eye on is Red Lion Hotels . RLH is currently sporting a Zacks Rank of #2 (Buy), as well as a Value grade of A.

Value investors also love the P/S ratio, which is calculated by simply dividing a stock's price with the company's sales. This is a prefered metric because revenue can't really be manipulated, so sales are often a truer performance indicator. RLH has a P/S ratio of 1.4. This compares to its industry's average P/S of 1.69.

Finally, we should also recognize that RLH has a P/CF ratio of 9.75. This data point considers a firm's operating cash flow and is frequently used to find companies that are undervalued when considering their solid cash outlook. This company's current P/CF looks solid when compared to its industry's average P/CF of 16.51. Within the past 12 months, RLH's P/CF has been as high as 14.28 and as low as 6.20, with a median of 10.32.

These figures are just a handful of the metrics value investors tend to look at, but they help show that Red Lion Hotels is likely being undervalued right now. Considering this, as well as the strength of its earnings outlook, RLH feels like a great value stock at the moment.

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