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Kellogg Company (K - Analyst Report) recently introduced a new formulation of Special K Protein Plus cereal, under its famous Special K cereal line. Special K Protein Plus cereal is known for its high protein content, consisting of 10 grams of protein and 5 grams of fiber. Kellogg Company has also introduced new flavors in protein bars and shakes.

Protein rich diets are often recommended for weight management purposes. A protein and fiber rich diet keeps you full for a long time. Also, protein is an important part of a diet as it helps in muscle repair. On the other hand, fiber is necessary for maintaining a good digestive system. As such, Special K Protein Plus cereal offers a perfect breakfast option for people who have a busy schedule.

The popular brand Special K targets the growing number of health conscious consumers who prefer the convenience of nutritious packaged food. These latest line of bars and shakes particularly capitalize on the increasing awareness and need for healthy snacking options. There is a growing demand for healthy packaged food with all their nutritional values and taste intact. These products will easily appeal to consumers who need to keep a supply of snacks in their bags while they are on the move.

Headquartered in Battle Creek, Michigan, Kellogg Company is the world's leading producer of cereals and holds a solid position in the snacks and frozen foods market. The latest product introduction will strengthen its cereal and snacks portfolio and increase the health quotient of its products.

Kellogg Company carries a Zacks #3 Rank in the near term (Hold rating). We currently have a Neutral recommendation on the stock.

We are bullish on the long-term prospects of the company owing to its solid brand positioning, its geographic diversity and cost-saving initiatives. Particularly, we are encouraged by the growth potential, diversification and international presence that the Pringles deal provides. However, Kellogg’s performance has been hit by commodity cost inflation and sluggish macroeconomic conditions in Europe.

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