Back to top

Real Time Insight

This page is temporarily not available.  Please check later as it should be available shortly. If you have any questions, please email customer support at support@zacks.com or call 800-767-3771 ext.  9339.

Facebook (FB - Analyst Report) announced its new Graph Search today in a special event that was not streamed on the internet, but widely tweeted.  It allows users to search through their friends likes for recommendations on things like restaurants and dentists.  Does that sound like Yelp to anyone else?

Our Tactical Trader, Kevin Cook and I discussed what this really means to the stock and where the potential future revenue stream is.  We came up with the idea that this is basically market research that users perform for free.  Then when there is a real life result, FB will store that and analyze it.  After a few months of use, there should be good recommendations for when a person searches for a particular item in a particular setting.

The fictional example would be, Kevin Cook and I (we are not "friends" on Facebook) both like sushi.  We also both like Guinness.  If our networks on FB included people from say Dallas... and they wanted to know a good spot to get some Sushi and Guinness on their next visit to Chicago... well they would see our recommendations of places that do that.  

Take it to the next step... where you have searched for this, then either "check in" or better yet, post a photo of your visit.  Now FB has evidence to show the power of ROI from its ads to advertisers that want to be present when just such a search is done.  It can also say that the photo and the status update are other secondary ads that come from trusted sources in someone's feed.

Now you see that you are performing market research for Facebook when you use the Graph Search tool, but don't expect the ads to come anytime soon... it needs to compile some answers first.

Do you think you will use this feature?  Let us know in the comments below!

5 Stocks to Double in 2014

Today, you are invited to receive a free Special Report from Zacks Investment Research. It reveals five companies that could gain +100% and more in the next 12 months.

One is set to ride a little-known All-American energy boom. Another is a chip maker looking for big gains through Google Glass. Another could be the next alternative energy "Tesla."

Close This Panel X

Please login to Zacks.com or register to post a comment.

New to Zacks?

Start Here

Zacks Investment Research

Close

Are you a new Zacks Member or a visitor to Zacks.com?

Top Zacks Features

Learn more

Start for as little as $4.50 per trade.

My Portfolio Tracker

Is it Time to Sell?

One of the most important steps you can take today is to set up your portfolio tracker on Zacks.com. Once you do, you'll be notified of major events affecting your stocks and/or funds with daily email alerts.

More Zacks Resources

Zacks Rank Home - Evaluate your stocks and use the Zacks Rank to eliminate the losers and keep the winners.

Mutual Fund Rank Home - Evaluate your funds with the Mutual Fund Rank for both your personal and retirement funds.

Stock/Mutual Fund Screening - Find better stocks and mutual funds. The ones most likely to beat the market and provide a positive return.

My Portfolio - Track your Portfolio and find out where your stocks/mutual funds stack up with the Zacks Rank.

Zacks #1 Rank Top Movers for Zacks #1 Rank Top Movers

Company Symbol Price %Chg
BITAUTO HOLD BITA 33.49 +8.84%
VALEO SA SPO VLEEY 68.09 +4.22%
DIXIE GROUP DXYN 14.64 +4.13%
INTERNATIONA ICAGY 32.67 +3.39%
CANADIAN SOL CSIQ 26.01 +3.34%