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Recently Aon Plc (AON - Analyst Report) and Manchester United Plc (MANU - Snapshot Report) inked a new deal effective from Jul 1, 2013, to extend their liaison for a further period of eight years to 2021. Aon and MANU will emphasize risk management and high performance through this extension.

The deal will allow Aon to become the premier partner of MANU’s Carrington training unit. Subsequently, the club's training centre will be renamed as the Aon Training Complex. Additionally, the companies will share business ideas through The Manchester United Business Network, a global program dedicated to research projects, exclusive business events and seminars for senior executives, dealing with serious economic issues.

Aon will provide Manchester United with greater exposure to its risk and human resource solutions which include assistance on talent development, risk management, health and wellness. The company will focus on performance, training and execution consistent with MANU’s regime. This will help Manchester United to deliver enhanced performance on and off the pitch, and post better results going forward.

As per the deal, Manchester United players and coaching staff will use training kits under the brand name of Aon at all friendly and competitive matches and training sessions. Headquartered in London, Aon will also serve as MANU’s Presenting partner at all pre-season tours through the next eight years. Tour 2013 in Asia Pacific will be one such venture which will further expand the fan base of MANU.

The extended partnership is a more holistic approach than before which will not only endorse Aon’s brand but also help MANU to execute improved performance by utilizing Aon’s expertise of talent, healthcare, risk, retirement, and data and analytics.    

Last month, Manchester United entered a four year sponsorship contract with Ekspres Bank, the leading Danish online financial services provider. Ekspres Bank will be responsible for manufacturing and promoting the Ekspres Bank Manchester United Credit Card to bank customers as well as to MANU’s strong Danish fan base.

Manchester United currently carries a Zacks Rank #3 (Hold). Among others from the industry, Carmike Cinemas Inc. (CKEC - Snapshot Report) and NCL Corporation Limited (NCLH - Snapshot Report) carry a favorable Zacks Rank #1 (Strong Buy) and are worth noting. Based in Manchester, U.K., Manchester United Plc. manages the professional soccer team and other club activities of the Manchester United Football Club.

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