Internet – Content industry is suffering from the coronavirus-led chaos that has affected industries like travel. However, the pandemic has opened up new channels of growth for Internet content providers. The industry participants have witnessed solid demand for e-commerce services from home-confined consumers amid lockdowns and restrictions on traveling. Moreover, resurgence in digital advertising is a key catalyst. Industry participants like Airbnb ( ABNB Quick Quote ABNB - Free Report) , Perion Networks ( PERI Quick Quote PERI - Free Report) and Brightcove ( BCOV Quick Quote BCOV - Free Report) are benefiting from solid demand for digital offerings as well as increasing importance of video content and cloud-based applications. Industry Description
The Zacks Internet – Content industry comprises providers of video encoding platform, personal services, Internet content & information, staffing & outsourcing services, publishing, capital markets, media-based, home service, digital insights and measurement, stock photo, video and music licensing as well as online travel companies. The industry is witnessing a rapid change in consumer behavior and ongoing digitalization. Advertising is a major source of revenues for industry participants so these companies are trying to expand their digital presence in order to win new customers. They are also expanding presence across social media, display and connected TV and search. Apart from the United States, a number of companies in this industry are located in Israel, United Kingdom, Germany, Russia and China.
3 Trends Shaping the Future of the Internet - Content Industry
: The industry is characterized by rapid technological change, frequent product and service introductions, and evolving standards. An expanding range of mobile, digital and cloud-based offerings by industry participants is a major growth driver. Moreover, proliferation of smart devices and increasing automation of the application development process bode well. Growing Demand for Digital Offerings : Industry participants are focusing on marketing efforts to boost traffic to websites. Advertising and subscriptions are major sources of revenues for these companies. Also, the industry is dependent on consumer spending trends, making holiday spending a major deciding factor. However, sluggish advertising demand and reduced budget for online advertising due to the coronavirus-led economic downturn is a potent headwind. Coronavirus Hurts Ad Demand : Industry participants, involved in online search and other social-networking activities, are increasingly facing regulatory pressure, particularly in China, Russia and the European Union (EU). The China government has a number of regulations related to direct advertising, which is a prime revenue source for these companies. Moreover, the implementation of General Data Protection Regulation, which took effect on May 25, 2018, in the EU, adds to the concerns. Moreover, California Consumer Privacy Act (CCPA), which restricts sales of user data among other things, is a headwind for the industry participants. Increasing Regulations Mar Prospects Zacks Industry Rank Indicates Dim Prospects
The Zacks Internet - Content industry is housed within the broader Zacks
Computer and Technology sector. It carries a Zacks Industry Rank #214, which places it at the bottom 15% of more than 250 Zacks industries. The group’s Zacks Industry Rank, which is basically the average of the Zacks Rank of all the member stocks, indicates gloomy near-term prospects. Our research shows that the top 50% of the Zacks-ranked industries outperforms the bottom 50% by a factor of more than 2 to 1. Before we present a few stocks that you may want to consider for your portfolio, let’s take a look at the industry’s recent stock-market performance and valuation picture. Industry Beats on Shareholder Returns
The Zacks Internet - Content industry has outperformed the broader Zacks Computer and Technology sector as well as the Zacks S&P 500 composite over the past year.
The industry has returned 58.7% over this period against the 39.7% increase of the S&P 500 and the 50.5% rally of the broader sector. One-Year Price Performance
Industry's Current Valuation
On the basis of the trailing 12-month price-to-sales ratio (P/S), which is a commonly used multiple for valuing Internet - Content stocks, we see that the industry is currently trading at 9.17X compared with the S&P 500’s 5.46X and the sector’s trailing 12-month P/S of 6.12X.
Over the last five years, the industry has traded as high as 15.58X, as low as 4.34X and at the median of 8.22X, as the chart below shows. Trailing 12-Month Price-to-Sales (P/S) Ratio
3 Internet Stocks to Watch
Airbnb: This San Francisco, CA-based online travel company is riding on rebounding U.S. and European demand for traveling due to efficacy of vaccines in reducing infections, hospitalizations and death rates. The Zacks Rank #2 (Buy) company is expected to benefit from improving bookings and traffic trends. The Zacks Consensus Estimate for its 2021 loss has narrowed by a penny to $2.05 per share over the past 30 days. Airbnb’s shares are down 3.6% year to date. Price and Consensus: ABNB
Perion Network: This Israel-based global technology company delivers online advertising solutions and search monetization to brands and publishers in North America, Europe and internationally. It is committed to providing digital advertising solutions to capture consumer attention and drive engagement as well as deliver ads across a portfolio of websites and mobile applications. The company is riding on strong advertising revenue growth. Recovery in advertiser spending and spike in e-commerce-related ad-spending are key catalysts for this $685.16-million company. Perion is also expected to benefit from robust performance of its Search business, driven by strong advertiser demand and partnership with Microsoft’s ( MSFT Quick Quote MSFT - Free Report) Bing. The Zacks Consensus Estimate for this Zacks Rank #2 company’s 2021 earnings has moved 50% up to 69 cents per share over the past 30 days. Perion’s shares have gained 45% year to date. Price and Consensus: PERI
Brightcove: This Boston, MA-based company provides cloud-based services for video. Its flagship product is Video Cloud, an online video platform that enables customers to publish and distribute video to Internet-connected devices. Further, this Zacks Rank #3 (Hold) is benefiting from increased video adoption across media and enterprise customers. The company’s over-the-top solution Beacon has witnessed significant adoption in recent quarters. The Zacks Consensus Estimate for its 2021 earnings has been steady at 50 cents per share over the past 30 days. The stock is down 30.5% year to date. Price and Consensus: BCOV