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Emerging Markets are Back: How to Tap into the Growth

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What are Emerging Markets?

According to the Corporate Finance Institute, “Emerging markets” is a term that refers to an economy that experiences considerable economic growth and possesses some, but not all, characteristics of a developed economy. Emerging markets are countries that are transitioning from the “developing” phase to the “developed” phase.

Investors are Rotating into Emerging Markets

Emerging markets have been serial underperformers for nearly a decade. However, one important lesson I have learned is that when investors lose interest in a market area, that is precisely the moment in which the market turns. The iShares MSCI Emerging Markets ETF ((EEM - Free Report) ), the most heavily-traded emerging market ETF in the U.S., is up a robust 9.2% over the past month, far outpacing the S&P 500 Index’s 0.21% gain.

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Jumia: A Unique Growth Story

Zacks Rank #3 (Hold) stock Jumia ((JMIA - Free Report) ) is a leading e-commerce platform in Africa. JMIA can be thought of as the “Amazon ((AMZN - Free Report) )” of Africa because it offers a plethora of products for sale, including electronics, beauty products, and more. The company also offers services beyond e-commerce such as a DoorDASH ((DASH - Free Report) ) – like food delivery service and a Booking ((BKNG - Free Report) ) – like travel booking service. Jmia is also expanding into payment processing, logistics, and data analytics.

Tapping into Africa’s Explosive Growth

According to the World Bank, Africa’s GDP will grow to 3.4% in 2024 and continue to grow into 2025. Outside of Asia, Africa will continue to be the fastest-growing area globally. Furthermore, Africa is behind Western Nations and most of the developed world regarding e-commerce adoption and many of the services JMIA offers. Because JMIA is the dominant e-commerce player in this largely untapped region, the company will benefit as Africa’s economies modernize and more people move online.

Explosive Chart Pattern

JMIA exploded 18% on massive volume after earnings were released earlier this month. Now, shares are emerging from a tight bull flag pattern that could quickly send them to the recent high of $8.

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Bottom Line

Investors are rotating into emerging markets after a long hiatus. Jumia offers investors a unique way to tap into Africa’s growth.

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