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Bear of the Day: ADT (ADT)

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The stock market has a way of separating the winners from the laggards, especially when conditions get even a little bit choppy. While investors love growth stories and clean earnings momentum, the flip side is just as important: spotting companies where earnings trends are rolling over. Unfortunately for shareholders, that’s exactly where today’s Bear of the Day finds itself today.

I’m talking about Zacks Rank #5 (Strong Sell) ADT ((ADT - Free Report) ). ADT currently sits with a weak earnings profile, driven by a steady deterioration in analyst estimates. Over the past couple of months, Wall Street has been dialing back expectations for both the current year and next. That negative revision activity is the single biggest red flag in the Zacks framework. When estimates are falling, stocks almost always struggle to find lasting upside.

The problem isn’t demand for home security. It’s profitability. ADT continues to battle high customer acquisition costs, aggressive competition from DIY and smart-home players, and margin pressure tied to servicing and monitoring expenses. Even with recurring subscription revenue, the company has struggled to translate scale into consistent earnings leverage. Add in elevated debt levels and higher interest costs, and the margin for error gets razor thin.

From a stock perspective, ADT has also failed the “show me” test. While broader markets and consumer-adjacent names have pushed higher, ADT shares have lagged badly, reflecting skepticism that earnings will meaningfully reaccelerate anytime soon. Without a clear inflection in estimates, rallies tend to fizzle quickly.

ADT sits in the Security and Safety Services Industry which is in the Top 30% of our Zacks Industry Rank. There are other stocks which sit in the good graces of our Zacks Rank. These include Zacks Rank #1 (Strong Buy) stocks Alarm.com (ALRM) and Intellicheck Mobilisa (IDN).


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