Back to top

ad-tech: Archive

Kashvi Chandgothia

NFLX's Ad Business Focus: Can it Support Revenue Expansion?

Netflix's ad business is scaling fast, with billions in ad revenue targeted as live programming and new ad tools fuel demand.

NFLXNegative Net Change DISPositive Net Change WBDNegative Net Change

Kashvi Chandgothia

Amazon Ads Benefits From AI Shopping: Can Growth Stay Strong?

Amazon Ads is gaining momentum as AI-driven shopping creates new opportunities for sponsored discovery and stronger advertiser returns.

AMZNNegative Net Change GOOGLNegative Net Change METANegative Net Change