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ad-tech: Archive

Shreya Majumder

OPRX Boosts DSP Revenue Potential While Navigating Near-Term Headwinds

OptimizeRx expands DSP integration to unlock scalable EHR ad campaigns and boost inventory use despite lowering 2026 revenue guidance.

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Mayur Thaker

Treasury Yields Reach 52 Week Highs As Inflation Threatens a Comeback

The inflationary boom is here--and its bullish for stocks up to a certain point.

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Vaishali Doshi

Does Trade Desk's JBP Surge Signal Strong Brand Demand Into 2026?

TTD's surging JBP deals and rising ad spend commitments highlight strong demand for data-driven ads, even as competition and macro pressures linger.

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Vaishali Doshi

Should TTD Stock Be Part of Your Portfolio Post Q1 Earnings Miss?

TTD misses earnings estimates despite revenue growth, as slowing momentum, macro pressures and rising competition challenge its near-term outlook.

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