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ad-tech: Archive

Kashvi Chandgothia

ROKU Appreciates 26.3% YTD: Three Key Reasons to Hold the Stock Now

Roku shares are up 26.3% year to date as platform revenues, streaming hours and ad tools show continued growth.

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Zacks Equity Research

Reddit Rides on Solid Momentum in Ad Business: A Sign of More Upside?

RDDT stock's growth story is fueled by surging ad revenue, rising user engagement and new tools.

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Vaishali Doshi

The Trade Desk Declines 28% in 3 Months: How to Play the Stock Now?

TTD has slid 28% in three months as macro headwinds and rising competition weigh on investor sentiment.

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Zacks Equity Research

Can Sports Engagement Emerge as ROKU's Next Pillar for Revenue Growth?

Roku is leaning into live sports to grow high-value viewership, lift engagement and attract premium advertising dollars.

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Zacks Equity Research

Can Rising Streaming Hours Translate Into Revenue Gains for Roku?

As ROKU's streaming hours surge, the key question is whether engagement will translate into revenue.

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