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ad-tech: Archive

Zacks Equity Research

Zacks Industry Outlook Highlights Omnicom, The Interpublic and Clear Channel Outdoor

Omnicom, Interpublic, and Clear Channel Outdoor shine as digital growth, rising EPS estimates, and strategic moves fuel momentum in advertising.

OMCNegative Net Change IPGPositive Net Change CCONo Net Change

Zacks Equity Research

3 Advertising & Marketing Stocks to Buy From a Thriving Industry

The Zacks Advertising and Marketing industry's prospects look good on healthy service activities. OMC, IPG and CCO are likely to ride on the digital marketing surge and client-centric strategies.

OMCNegative Net Change IPGPositive Net Change CCONo Net Change

Zacks Equity Research

Roku's Ad Growth Outpaces OTT Market: Is Revenue Momentum Sustainable?

With ad growth outpacing the OTT market, ROKU leverages DSP ties and The Roku Channel to drive platform gains.

NFLXPositive Net Change DISPositive Net Change ROKUNegative Net Change

Kevin Cook

Bear of the Day: Baidu (BIDU)

The "Google of China" continues its slow transformation from advertising losses to AI profits

BIDUPositive Net Change NVDAPositive Net Change BABANegative Net Change

Vaishali Doshi

Can The Trade Desk's CTV Momentum Fend Off Rising Competition?

TTD's CTV momentum, fueled by Kokai adoption and live sports targeting, faces stiff competition from rivals like Magnite and PubMatic.

TTDNegative Net Change MGNIPositive Net Change PUBMNegative Net Change

Zacks Equity Research

Can Reddit's Data Licensing Momentum Drive More Upside in the Stock?

RDDT's unique archive of user conversations is turning into a high-margin engine for AI-fueled data licensing growth.

GOOGLNegative Net Change METAPositive Net Change RDDTPositive Net Change

Shreya Majumder

TTD Banks on Kokai's Widespread Adoption: Path to Greater Monetization?

The Trade Desk's Kokai platform, powered by AI, is driving faster client spend, strong adoption and double-digit revenue growth.

TTDNegative Net Change MGNIPositive Net Change TBLANegative Net Change