Disney's (DIS - Free Report) live-action remake of Mulan caused Disney+ app downloads to spike this weekend when it debuted on the streaming service after a theatrical release was cancelled in the United States, Canada and New Zealand due to the coronavirus outbreak, per a Bloomberg report.
According to Sensor Tower, downloads of the Disney+ app spiked 68% from Sep 4 through Sep 6, compared to one weekend prior. Moreover, consumer spending on Disney+ also spiked 193% over the same period. This could be attributed to customers paying the $29.99 Premier Access fee to watch the movie.
The $200 million film, Mulan tells the story of a young Chinese woman who decides to disguise herself as a man in order to protect her father from serving in a war that could put his life in danger, harnessing her true potential and strength in the process.
Notably, Mulan is the first Disney-branded film to feature an all-Asian cast and it is the most expensive live-action film with a female director.
Although Hamilton led to an increase of Disney+ app downloads of 79% during the first three days, Mulan’s contribution is also expected to boost customer growth through Premier Access on the streaming service. (Read more: Disney Benefits From Hamilton's Launch on Disney+)
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