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BIDU vs. SHOP: Which Stock Should Value Investors Buy Now?

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Investors interested in stocks from the Internet - Services sector have probably already heard of Baidu Inc. (BIDU - Free Report) and Shopify (SHOP - Free Report) . But which of these two companies is the best option for those looking for undervalued stocks? Let's take a closer look.

There are plenty of strategies for discovering value stocks, but we have found that pairing a strong Zacks Rank with an impressive grade in the Value category of our Style Scores system produces the best returns. The Zacks Rank is a proven strategy that targets companies with positive earnings estimate revision trends, while our Style Scores work to grade companies based on specific traits.

Baidu Inc. and Shopify are sporting Zacks Ranks of #2 (Buy) and #4 (Sell), respectively, right now. This system places an emphasis on companies that have seen positive earnings estimate revisions, so investors should feel comfortable knowing that BIDU is likely seeing its earnings outlook improve to a greater extent. But this is just one factor that value investors are interested in.

Value investors also try to analyze a wide range of traditional figures and metrics to help determine whether a company is undervalued at its current share price levels.

Our Value category grades stocks based on a number of key metrics, including the tried-and-true P/E ratio, the P/S ratio, earnings yield, and cash flow per share, as well as a variety of other fundamentals that value investors frequently use.

BIDU currently has a forward P/E ratio of 16.92, while SHOP has a forward P/E of 267.96. We also note that BIDU has a PEG ratio of 0.81. This popular metric is similar to the widely-known P/E ratio, with the difference being that the PEG ratio also takes into account the company's expected earnings growth rate. SHOP currently has a PEG ratio of 8.32.

Another notable valuation metric for BIDU is its P/B ratio of 1.40. Investors use the P/B ratio to look at a stock's market value versus its book value, which is defined as total assets minus total liabilities. By comparison, SHOP has a P/B of 4.08.

Based on these metrics and many more, BIDU holds a Value grade of B, while SHOP has a Value grade of D.

BIDU stands above SHOP thanks to its solid earnings outlook, and based on these valuation figures, we also feel that BIDU is the superior value option right now.

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