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ETFs in Focus as Microsoft Closes Activision Deal

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On Oct 13, Microsoft’s (MSFT - Free Report) $69 billion takeover of Activision Blizzard was granted the green light by Britain’s competition watchdog – Competition and Markets Authority (“CMA”).The regulatory authority granted clearance for the purchase excluding cloud gaming rights from the agreement.

According to CNBC, CMA remained one of the most vocal oppositions to the takeover citing competition concerns in the emerging cloud gaming market. In May, the EU was the first major regulator to clear the deal after Microsoft's concessions. In July, a judge's decision overruled the FTC's bid to block it, prompting CMA to consider Microsoft’s takeover proposals given some restricting to the transaction. 

The new agreement will prevent Microsoft from monopolizing the cloud gaming sector as it gains momentum, ensuring competitive pricing and services for cloud gaming customers in the UK, as said by CMA and quoted on the CNBC article.

How Will Microsoft Benefit From the Deal?

The takeover can now allow Microsoft to get a good foothold in the mobile gaming market, an area where it has limited presence, enabling it to gain control over a range of iconic gaming franchises, including Call of Duty, the mobile hit Candy Crush, and the Diablo franchises. According to Microsoft executive, as quote on Fortune, this takeover is a passage for the tech giant to penetrate the $93 billion mobile gaming market.

According to Reuters,considering the uncertainties surrounding the growing cloud gaming trend, it's wise for Microsoft to expand in gaming areas less susceptible to cloud disruption and elevate game quality. Activision fulfills both these objectives.

Cloud Gaming: The Next Big Thing?

With subscription-based services that let users stream games similarly to how they stream movies or TV episodes on websites like Netflix, cloud gaming is seen as the nascent frontier of the sector. Valued at $3.37 billion in 2022, the cloud gaming market is estimated to reach a valuation of $84.97 billion by 2023, at a CAGR of 46.9%, according to Fortune Business Insights.

Cloud gaming turns the tables on the likes ofXbox and PlayStation, disrupting their traditional dominance over the gaming market. According to Reuters,just like how consumers can stream Netflix on various devices, cloud gaming relies on robust remote servers to handle game processing and deliver it to players via the Internet.

To take an example, gamers could easily obtain an affordable dongle and connect it to any television in their living room, bedroom, or even while on the go, enabling them to play games wherever they choose, possibly even removing the need for expensive consoles.

ETFs in Focus

Below, we highlight ETFs with an exposure to Microsoft.

Technology Select Sector SPDR Fund (XLK - Free Report) ) – has an exposure of 23%

Fidelity MSCI Information Technology Index ETF (FTEC - Free Report) ) – has an exposure of 20.41%

iShares Global Tech ETF (IXN - Free Report) ) – has an exposure of 19.73%

iShares U.S. Technology ETF (IYW - Free Report) ) – has an exposure of 16.67%

Vanguard Information Technology ETF (VGT - Free Report) ) – has an exposure of 16.54%

Investors can also watch video game ETFs like VanEck Video Gaming and eSports ETF (ESPO - Free Report) , Global X Video Games & Esports ETF (HERO - Free Report) and VanEck Gaming ETF (BJK - Free Report) as cloud gaming gains more traction.

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