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The Trade Desk (TTD) Benefits from Expanding Customer Base
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The Trade Desk (TTD - Free Report) is benefiting from an expanding partner base. The company is witnessing strong momentum around key initiatives like Connected TV (CTV), retail media, Unified ID 2.0, OpenPath and the new data marketplace.
TTD's recent partnership with Instacart (CART - Free Report) aims to further boost programmatic campaigns for Consumer-Packaged Goods (CPG) advertisers in line with its ongoing innovations.
Instacart's consumer data is utilized to extend reach and enhance targeting, offering the potential for more effective advertising strategies.
The Trade Desk's Kokai is transforming programmatic advertising by integrating distributed AI, deep learning, and predictive capabilities, delivering an exceptional boost in campaign performance and user experience.
The rapid growth of CTV has been a key catalyst for TTD. Introducing the TV Quality Index helps advertisers distinguish between professionally made and user-generated content, aiding more brilliant ad placements in this diverse landscape.
The Trade Desk’s Unified ID 2.0 (UID2) is an industry-wide approach to prioritize user privacy and control while maintaining the effectiveness of targeted advertising. This innovative solution serves as an enhanced and ethical alternative to third-party cookies.
In the second quarter of 2023, The Trade Desk extended its support to Warner Bros.Discovery (WBD - Free Report) by integrating with UID2.
The UID2 integration extends to premium entertainment, sports, news, and lifestyle brands with Warner Bros. digital platforms, including HBO Max and Discovery+.
The Trade Desk further announced its collaboration with Walmart’s (WMT - Free Report) advertising arm, Walmart Connect.
Walmart Connect initiated the testing of UID2 integration to inform decision-making across the open internet within the Walmart DSP.
Additionally, The Trade Desk launched EUID, the European counterpart to UID2 specifically developed for the European market, which is gaining support across Europe from brands, publishers, and retailers.
TTD's OpenPath facilitates access to over 11,000 destinations across various media, promoting transparency and value optimization in the open Internet ecosystem.
TTD also achieved strong customer retention with over 95% retention rate during the second quarter, maintaining this impressive record for nine consecutive years.
For third-quarter 2023, The Trade Desk expects revenues to be $485 million, indicating year-over-year growth of 23%.
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The Trade Desk (TTD) Benefits from Expanding Customer Base
The Trade Desk (TTD - Free Report) is benefiting from an expanding partner base. The company is witnessing strong momentum around key initiatives like Connected TV (CTV), retail media, Unified ID 2.0, OpenPath and the new data marketplace.
TTD's recent partnership with Instacart (CART - Free Report) aims to further boost programmatic campaigns for Consumer-Packaged Goods (CPG) advertisers in line with its ongoing innovations.
Instacart's consumer data is utilized to extend reach and enhance targeting, offering the potential for more effective advertising strategies.
The Trade Desk's Kokai is transforming programmatic advertising by integrating distributed AI, deep learning, and predictive capabilities, delivering an exceptional boost in campaign performance and user experience.
The rapid growth of CTV has been a key catalyst for TTD. Introducing the TV Quality Index helps advertisers distinguish between professionally made and user-generated content, aiding more brilliant ad placements in this diverse landscape.
The Trade Desk’s Unified ID 2.0 (UID2) is an industry-wide approach to prioritize user privacy and control while maintaining the effectiveness of targeted advertising. This innovative solution serves as an enhanced and ethical alternative to third-party cookies.
In the second quarter of 2023, The Trade Desk extended its support to Warner Bros.Discovery (WBD - Free Report) by integrating with UID2.
The UID2 integration extends to premium entertainment, sports, news, and lifestyle brands with Warner Bros. digital platforms, including HBO Max and Discovery+.
The Trade Desk further announced its collaboration with Walmart’s (WMT - Free Report) advertising arm, Walmart Connect.
Walmart Connect initiated the testing of UID2 integration to inform decision-making across the open internet within the Walmart DSP.
Additionally, The Trade Desk launched EUID, the European counterpart to UID2 specifically developed for the European market, which is gaining support across Europe from brands, publishers, and retailers.
TTD's OpenPath facilitates access to over 11,000 destinations across various media, promoting transparency and value optimization in the open Internet ecosystem.
TTD also achieved strong customer retention with over 95% retention rate during the second quarter, maintaining this impressive record for nine consecutive years.
For third-quarter 2023, The Trade Desk expects revenues to be $485 million, indicating year-over-year growth of 23%.