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Starwood's Aloft Brand First to Facilitate In-Room Streaming

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Starwood Hotels & Resorts Worldwide, Inc.’s Aloft Hotel brand is the first one to introduce RoomCast, which is the ‘in-thing’ in technology and a future of in-room entertainment. Nowadays visitors carry their favorite content on their smart devices and have apps like Netflix, YouTube, Pandora, Showtime, ESPN and others on their mobile devices. RoomCast provides an easy way to stream those content to their in-room TV screen directly.

RoomCast has been developed by TeleAdapt and comprises a wireless personal area network and an integrated Chromecast media streaming device.This revolutionary new streaming solution is debuting at Aloft New Orleans Downtown and all of its 188 rooms will be equipped with this feature.

Each guest room will have access to a wireless personal area network along with a specific password and integrated Chromecast media streaming device. Upon joining the network, guests will discover the ‘Cast Button’ within their cast enabled apps. Thereafter, they can connect and enjoy their favorite content on TV. The exclusiveness of this device is that everything is controlled from the guests’ personal mobile phone or tablet. Itdoes not require any installation of software or personal details of a user.

The Aloft brand caters to modern travellers who seek a unique experience. Its affordable price point in the mid-market hotel category is another reason for its increasing popularity.

With its strong presence, Starwood has become one of the most sought after global brands. The Zacks Rank #1 (Strong Buy) company is now assessing its opportunities in various untapped but highly populated emerging markets. The thriving economy in these regions and the proliferation of small and medium-size businesses are boosting business travel, thus enhancing traffic growth at the resorts. Moreover, the growing affluence and sophistication of city dwellers is fueling an uptick in spending on travel and other leisure activities.

Starwood expects 2016 to be strong in terms of openings and new deals supported by the rise in global travel demand and increasing wealth among consumers.

Investors interested in the space may also consider Intrawest Resorts Holdings, Inc. (SNOW - Free Report) , China Belmond Ltd. and Marriott Vacations Worldwide Corp. (VAC - Free Report) . While Intrawest Resorts and China Belmond sport a Zacks Rank #1, Marriott Vacations Worldwide has a Zacks Rank #2 (Buy).

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