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Williams-Sonoma (WSM) Remodels Store to Woo Customers

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Williams-Sonoma, Inc. (WSM - Free Report) has adopted several key strategic initiatives in order to drive long-term growth. The company is offering products made of toxin-free raw materials, which are manufactured in a responsible environment. The company is also working on improving on-time delivery of home items. The company is also using technology to gain more control over inventory to predict regional demand for products and track deliveries. The company is also working on improving the retail experience of customers by offering easy shopping options. During the second quarter of 2016, the company scheduled the opening of two remodeled stores in one of the most lucrative markets of Northern and Southern California.

In line with the announcement, on Jul 1, Williams-Sonoma’s brand, Pottery Barn opened a newly designed store at The Village at Corte Madera in Corte Madera, CA. The store is designed like a modern farmhouse, blending rustic and modern elements. It used wood from buildings at the Oakland Army Base and hand forged iron shelving for creating an industrial-inspired design for the store.

The huge store spanning 12,288 square foot flaunts spectacular high ceilings with exposed wood beams and a skylight in the center. The guests are welcomed by 11-foot high steel framed doors followed by a seating area. The store uses LED lighting, low VOC paints and reclaimed wood in order to be environmentally friendly. In addition, the store also has an expanded Design Studio, which offers professional consultations to the guests.

The company currently carries a Zacks Rank #2 (Buy).

Investors interested in the consumer discretionary sector may also consider Tempur Sealy International Inc. (TPX - Free Report) , Leggett & Platt, Incorporated (LEG - Free Report) and Virco Mfg. Corporation (VIRC - Free Report) . While Tempur Sealy International sports a Zacks Rank #1 (Strong Buy), Leggett & Platt and Virco Mfg carry a Zacks Rank #2.

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