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Williams-Sonoma (WSM) Expands Collaboration With AERIN Brand

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Williams-Sonoma, Inc. (WSM - Free Report) announced two new exclusive collections under its namesake brand and Williams Sonoma Home, thus expanding its already-standing collaboration with the AERIN brand.

The two new exclusive collections with Aerin Lauder house a range of products including tabletops, entertainment pieces, outdoor furniture and embroidered pillows. The collections showcase floral motifs and summer-influenced designs focusing on the designer’s signature style and love for entertaining essentials.

The AERIN collection under the WSM’s namesake brand comprises glassware, tumblers, dinnerware, napkins, candles, napkin rings, linens and woven chargers. The collection under Williams Sonoma Home includes bath collections, outdoor pillows and furniture assortments.

WSM is optimistic about the new collection release as this solidifies the foundation of this partnership and diversifies the product offerings, thus boosting growth prospects.

Focus on Product Portfolio Bodes Well

Williams-Sonoma leverages the market demand patterns for its brand portfolio, which serves a wide range of categories, aesthetics and life stages, and helps to stimulate its growth prospects despite the ongoing macroeconomic challenges.

Year to date, the company engaged in various collaborations, which aided it in diversifying its product portfolio and reaching new customers. The company announced collaborations with the AERIN brand for children’s home furnishings under the Pottery Barn Kids brand, interior designer, Billy Cotton for a 25-piece collection of home pieces under West Elm, Deepika Padukone for home furnishings collection under Pottery Barn, and lifestyle brand Lilly Pulitzer.

These exclusive collaborations, along with a digital app launch and new store additions, are aiding the company in diversifying its product offerings and increasing its market reach, positioning it well through 2024 and beyond.

Zacks Investment Research
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Owing to these tailwinds, shares of this multi-channel specialty retailer of premium quality home products surged 109% in the past six months, outperforming the Zacks Retail - Home Furnishings industry’s 62.2% growth.

Zacks Rank & Key Picks

Williams-Sonoma currently carries a Zacks Rank #3 (Hold).

Here are some better-ranked stocks from the Zacks Retail-Wholesale sector.

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It has a trailing four-quarter earnings surprise of 32.1%, on average. The stock has surged 105.2% in the past year. The Zacks Consensus Estimate for DECK’s fiscal 2025 sales and earnings per share (EPS) suggests an increase of 10.9% and 10.8%, respectively, from the year-ago period’s levels.

Abercrombie & Fitch Co. (ANF - Free Report) currently sports a Zacks Rank of 1. It has a trailing four-quarter earnings surprise of 715.6%, on average. The stock has surged 372.6% in the past year.

The Zacks Consensus Estimate for ANF’s fiscal 2024 sales and EPS suggests a growth of 5.6% and 19.1%, respectively, from the year-ago period’s levels.

Burlington Stores, Inc. (BURL - Free Report) currently sports a Zacks Rank of 1. It has a trailing four-quarter earnings surprise of 10.1%, on average. The stock has increased 11.1% in the past year.

The Zacks Consensus Estimate for BURL’s fiscal 2024 sales and EPS indicates a 10.2% and a 22.3% rise, respectively, from the year-ago period’s levels.

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