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DICK'S Sporting to Make a Solid First Appearance in Houston


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DICK'S Sporting Goods Inc. (DKS - Analyst Report) remains dedicated toward its strategy of store expansion and enhancement of store productivity for sustained improvement. In line with its efforts to strengthen store base, the company announced plans to make an extravagant first appearance in the Houston area with the opening inauguration of 10 stores in the region in one shot.

These stores opening on Oct 21 will include first six DICK’S Sporting stores and first two Field & Stream stores, alongside two new Golf Galaxy stores. The grand celebrations for the inauguration of these stores will extend over the weekend.

The new DICK’S Sporting stores will be located at the Baybrook Mall, Deerbrook Mall, The Shoppes at Parkwest in Katy, First Colony Mall in Sugarland, Willowbrook Mall and Woodlands Mall. Among these, the Baybrook and Katy locations will house DICK'S Sporting, Field & Stream and Golf Galaxy stores all under the same roof. These stores will offer customers the ease to shop for their sporting goods, outdoor and golf needs at the same place, thereby enhancing their shopping experience.

In order to attract customers to these stores during the celebration period, DICK’S Sporting has announced a range of lucrative giveaways.

During the celebration period, customers stand a chance to win over 10,000 prizes and giveaways. These gifts will come with an opportunity to open the DICK'S Sporting Goods Gift Locker, the Field & Stream Locked and Loaded Prize Safe or the Golf Galaxy Clubhouse Locker. The attractive prizes that will be distributed will include free mystery gift cards, kayaks, bikes, golf clubs and others.

Further, DICK'S Sporting’s over 70 brand partners will make the Grand Opening celebrations a success with their participation via on-site activations or prize giveaways. The list of these brand partners will include Adidas AG (ADDYY - Snapshot Report) , Gatorade, Yeti, Nike Inc. (NKE - Analyst Report) , Nishiki, The North Face, Under Armour Inc. (UA - Analyst Report) , Hydroflask, among others.

Additionally, the launch event will be star-studded with more than 40 athletes and celebrities making in-store appearances to woo visitors, at select locations during the weekend. Moreover, those coming to the stores first will be handed out a wristband for autograph, while stocks last.

We believe that this full-line sporting goods retailer will benefit from its in-store action and online growth strategies. The company has been aggressively expanding its store base and eCommerce capabilities to achieve its long-term revenue target of over $10 billion by the end of fiscal 2017.

DICK’S Sporting carries a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

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