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Helen of Troy’s (HELE - Free Report) wholly owned subsidiary Hydro Flask has unveiled “My Hydro” - a first-of-its-kind customized program, which is available on its official website. The program assists the customers choose from a wide range of insulated bottles of Hydro Flask and make their own customized bottles.

The My Hydro collection offers seven wide mouth bottle sizes ranging from 12 oz up to 64 oz. Customers can personalize their bottles by choosing from 14 colors for the strap, cap, bottle and My Hydro exclusive silicone boot. They can create 183,000 unique color combinations varying from quiet and calm to bold and bright. The bottles are priced in the range of $34-$78.

Customers can also combone these bottles with My Hydro Flex Cap for better portability and insulation. Hydro Flip lid will offer easy sipping. The My Hydro bottles feature TempShield double wall insulation and 18/8 pro-grade stainless steel construction.

Helen of Troy bought Hydro Flask in a cash deal worth $210 million in Mar 2016. Hydro Flask is based in Bend, OR, and is also popularly known as the outdoor Mecca. It manufactures high performance insulated hydration vessels popular among active lifestyle enthusiasts.

The product line-up of the brand complements Helen of Troy’s Housewares segment and should extend its reach into the Outdoor Athletic space. Outdoor lifestyle market is expected to grow modestly and gain popularity in 2016, as customers are increasingly resorting to athletic and active life. Warmer climate is prompting people to spend more time out of doors, thus increasing the demand for Athleisure products.

Helen of Troy currently carries a Zacks Rank #3 (Hold).

Other Picks

Better-ranked stocks in the same industry include, Coty Inc. (COTY - Free Report) , Inter Parfums Limited (IPAR - Free Report) and Nu Skin Enterprises Inc. (NUS - Free Report) .

Coty has a long-term earnings growth rate of 8.0% and carries a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.

Nu Skin has a long-term growth rate of 8.1%, while Inter Parfums has a long-term growth rate of 15%. Both these stocks carry a Zacks Rank #2 (Buy).

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