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Ryan McQueeney

Amazon Reportedly Interested In Sports Streaming

DIS AMZN

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According to a new report from The Wall Street Journal, Amazon (AMZN - Free Report) is exploring several different options for entering into the sports broadcasting sphere and has been in talks for the livestreaming rights to games from the NBA, MLB, NFL, and a variety of smaller leagues.

The WSJ report cites people familiar with the matter who say that Amazon has been in discussions with these leagues over the past several months. Other than these giant domestic leagues, Amazon has also reportedly been in talks with Major League Soccer, the Atlantic Coast Conference, the National Lacrosse League, Major League Lacrosse, World Surf League, and sports networks like Campus Insiders and 120 Sports.

The report goes on to suggest that Amazon is interested in setting up a “premium, exclusive sports package” with some of these leagues, including the NBA, which would accompany an Amazon Prime subscription.

Amazon has also apparently approached traditional TV networks, seeking game rights that aren’t currently being used. For example, the report says that Amazon has approached Univision Communications to see if it would consider packaging Mexican soccer league games that it could air but doesn’t; the report also says that Amazon has talked to Walt Disney Co.’s (DIS - Free Report) ESPN and ONE World Sports, which have the rights to a range of offbeat games and leagues.

Amazon’s sports interest is also at an international level, as the company recently paid $10,000 for a tender document to potentially bid on Indian Premier League cricket games. Amazon is also looking at packaging an international package for NBA games, according to the report.

It seems like Amazon is going with the “cast a wide enough net” philosophy when it comes to its sports ventures, and that makes sense for a company that has no experience in this business. Whatever happens, any sports streaming offerings would take Amazon Prime one step closer to being a must-have living room feature.

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