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Cincinnati Bell to Offer eero WiFi Products at Retail Stores

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Headquartered in Cincinnati, OH, U.S. telecom service provider Cincinnati Bell Inc. (CBB - Free Report) recently announced an alliance with eero inc., maker of the world’s first whole-home WiFi system. As per the deal, Cincinnati Bell will be offering eero’s whole-home Wi-Fi system at eight of its retail stores across Greater Cincinnati. Thus, this deal will make Cincinnati Bell the first Internet Service Provider (ISP) in the country to offer eero products at its stores.

eero inc., founded in Jun 2014, is a San Francisco-based company which specializes in the production of a wireless router using a mesh WiFi system. Normally, a set of three eeros is enough to support the network coverage of an average home (3,000–4,000 square feet).

Cincinnati Bell’s Prospects

Cincinnati Bell is focused on transforming itself from a legacy copper-based telecommunications company into a technology business with contemporary fiber assets serving both consumer and business customers with flexible data, video, voice and IP solutions. The company continues to build an advanced fiber network across Greater Cincinnati to support its high-speed Fioptics Internet and Entertainment services. Presently, the company's Fioptics services cover almost 60% of the region.

By offering eero’s line of products in its retail stores, Cincinnati Bell will be able to grow its FTTH (Fiber to the home) customer base. FTTH is presently the fastest growing method of providing higher bandwidth to consumers and businesses, and thereby enabling more robust video, Internet and voice services.

Further, the eero home-WiFi system is easy to install and use. Customers will also be able to use WiFi connections through multiple access points throughout their homes to create a wireless mesh network (WMN). This will also help consumers fully maximize the Internet of Things movement that is increasingly connecting smart devices. Users that have Ethernet wiring at homes also have the option to hard wire each device.

Moreover, eero allows customers to expand the system as per their requirement through the eero app (iOS and Android Support). The over-the-air software updates offer customers new features, improved performance and enhanced security.

Latest Deal

Cincinnati Bell recently declared a deal with The E.W. Scripps Company, an American broadcasting company in Cincinnati. Per the deal, Scripps’ wholly owned subsidiary – Newsy, a digital video news channel – will now be offered through its Fioptics cable television services.

Newsy is accessible on devices such as Apple Inc.’s (AAPL - Free Report) Apple TV, Dish Network Corp.’s (DISH - Free Report) Sling TV, Roku, Amazon.com Inc.’s (AMZN - Free Report) Fire TV and Google Chromecast. It is also available on mobile apps like iOS, Android and Kindle Fire. Hence, the partnership with Cincinnati Bell is Scripps’ first cable agreement.

Cincinnati Bell currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

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