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Braun, a subsidiary of The Procter & Gamble Company (PG - Free Report) , recently introduced a new model of the Braun Series 9 electric shaver in its biggest market, the U.S.

Priced at $330, this new Series 9 model can deliver up to 50,000 shaves. Procter & Gamble stated that the latest model has improved titanium-coated trimmer that provides “the world’s most efficient shave,” which refers to the amount of hair length it removes per stroke or unit of time.

Procter & Gamble has been struggling to boost sales over the past few quarters. Significant negative foreign exchange impact, weak volumes, divestures and slowing market growth have been impacting sales.

Nonetheless, shares of Procter & Gamble have outperformed the Zacks categorized Soap & Cleaning Preparations industry in the last one-year period. The stock gained 8.5% while the broader market advanced 3.8% in the period.



Procter & Gamble is known for its impressive product development capabilities and marketing prowess. In order to sustain its brand appeal, the company focuses on innovation and expansion of its product portfolio, supported by strong marketing and commercialization.

Innovation is the driving force for the company and it has had a strong tradition of not only introducing massively popular products but also of creating new categories. The company has consistently increased market share in fast growing businesses over the years through innovation and product launches.

The company’s investments in innovation and go-to-market capabilities will allow the company to expand in more categories, geographies and channels, thus bolstering top-and bottom-line growth.

Zacks Rank & Key Picks

Procter & Gamble carries a Zacks Rank #3 (Hold).

Better-ranked stocks in the consumer staples sector include B&G Foods, Inc. (BGS - Free Report) , Tate & Lyle PLC (TATYY - Free Report) and Lancaster Colony Corp. (LANC - Free Report) .

B&G Foods sports a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.

The company is expected to witness 42.2% EPS growth this year.

Tate & Lyle, also a Zacks Rank #1 stock, is expected to see EPS growth of 12% in the current year.

Lancaster Colony has an impressive earnings surprise history, beating the Zacks Consensus Estimate in three of the last four quarters, with an average positive surprise of 8.59%. It hold s a Zacks Rank #2 (Buy).

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