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Will DECK's Soaring International Sales Redefine Its Growth Strategy?
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Key Takeaways
Deckers' international sales rose 49.7% y/y to $463.3M in 1Q26, outpacing U.S. performance.
HOKA saw 30% international wholesale growth, led by strong demand in EMEA and APAC.
UGG revenues climbed 19%, with strong traction from new styles and campaigns in EMEA and China.
Deckers Outdoor Corporation’s (DECK - Free Report) international business continues to outperform, becoming a core growth engine. In the first quarter of fiscal 2026, international sales rallied 49.7% year over year to $463.3 million, far outpacing the U.S. performance and demonstrating the success of the company’s global strategy. Both HOKA and UGG posted strong gains, supporting Deckers’ long-term goal of achieving a geographically balanced revenue mix.
HOKA led the global momentum with international wholesale revenues rising 30% year over year, driven by strong demand in EMEA and APAC. Europe recorded record reorders and continued DTC growth, fueled by customer acquisition and retention.
In China, volumes of flagship models Bondi and Clifton doubled year over year, while the new Arahi 8 exceeded expectations across regions with strong early sell-through. HOKA launched its global campaign “Together We Fly Higher” to build a deeper brand connection and expanded its owned retail footprint to 48 global stores, including upcoming locations in Berlin and Milan.
UGG also posted solid international results, with growth led by EMEA and China, contributing to the brand’s 19% revenue increase. The brand’s 365 initiative continued to succeed globally, driven by popular styles like the Goldenstar Glide and Lowmel. The new PeakMod clog resonated especially well with international male consumers. UGG’s Iconic Design Campaign helped generate buzz around product launches ahead of peak season.
Deckers expects international growth to continue outpacing that from the United States, supported by premium product offerings, growing retail presence and regional marketing investments. With strong brand momentum and an increasingly global footprint, Deckers is well-positioned to deliver sustainable international expansion through fiscal 2026 and beyond.
DECK’s Price Performance, Valuation & Estimates
Shares of Deckers have lost 42.5% year to date compared with the industry’s decline of 8.2%.
Image Source: Zacks Investment Research
From a valuation standpoint, DECK trades at a forward price-to-earnings ratio of 18.47X, slightly down from the industry’s average of 18.56X. It has a Value Score of C.
Image Source: Zacks Investment Research
The Zacks Consensus Estimate for DECK’s fiscal 2026 earnings implies a year-over-year decline of 2.7%, whereas the same for fiscal 2027 indicates an uptick of 8.6%. Estimates for fiscal 2026 and 2027 have been upward in the past seven days.
The Zacks Consensus Estimate for Levi’s current fiscal-year earnings indicates growth of 4% from the year-ago actual. LEVI delivered a trailing four-quarter average earnings surprise of 25.9%.
Stitch Fix delivers customized shipments of apparel, shoes and accessories for women, men and kids. It currently carries a Zacks Rank #2 (Buy).
The Zacks Consensus Estimate for Stitch Fix’s current fiscal-year earnings implies a surge of 71.7% from the year-ago actual. SFIX delivered a trailing four-quarter average earnings surprise of 51.4%.
Sportsman's Warehouse is an outdoor sporting goods retailer. It presently has a Zacks Rank of 2.
The Zacks Consensus Estimate for Sportsman's Warehouse’s current fiscal-year earnings and sales indicates growth of 30.2% and 1.2%, respectively, from the year-ago actuals. SPWH delivered a trailing four-quarter average earnings surprise of 72.3%.
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Will DECK's Soaring International Sales Redefine Its Growth Strategy?
Key Takeaways
Deckers Outdoor Corporation’s (DECK - Free Report) international business continues to outperform, becoming a core growth engine. In the first quarter of fiscal 2026, international sales rallied 49.7% year over year to $463.3 million, far outpacing the U.S. performance and demonstrating the success of the company’s global strategy. Both HOKA and UGG posted strong gains, supporting Deckers’ long-term goal of achieving a geographically balanced revenue mix.
HOKA led the global momentum with international wholesale revenues rising 30% year over year, driven by strong demand in EMEA and APAC. Europe recorded record reorders and continued DTC growth, fueled by customer acquisition and retention.
In China, volumes of flagship models Bondi and Clifton doubled year over year, while the new Arahi 8 exceeded expectations across regions with strong early sell-through. HOKA launched its global campaign “Together We Fly Higher” to build a deeper brand connection and expanded its owned retail footprint to 48 global stores, including upcoming locations in Berlin and Milan.
UGG also posted solid international results, with growth led by EMEA and China, contributing to the brand’s 19% revenue increase. The brand’s 365 initiative continued to succeed globally, driven by popular styles like the Goldenstar Glide and Lowmel. The new PeakMod clog resonated especially well with international male consumers. UGG’s Iconic Design Campaign helped generate buzz around product launches ahead of peak season.
Deckers expects international growth to continue outpacing that from the United States, supported by premium product offerings, growing retail presence and regional marketing investments. With strong brand momentum and an increasingly global footprint, Deckers is well-positioned to deliver sustainable international expansion through fiscal 2026 and beyond.
DECK’s Price Performance, Valuation & Estimates
Shares of Deckers have lost 42.5% year to date compared with the industry’s decline of 8.2%.
Image Source: Zacks Investment Research
From a valuation standpoint, DECK trades at a forward price-to-earnings ratio of 18.47X, slightly down from the industry’s average of 18.56X. It has a Value Score of C.
Image Source: Zacks Investment Research
The Zacks Consensus Estimate for DECK’s fiscal 2026 earnings implies a year-over-year decline of 2.7%, whereas the same for fiscal 2027 indicates an uptick of 8.6%. Estimates for fiscal 2026 and 2027 have been upward in the past seven days.
Image Source: Zacks Investment Research
DECK currently carries a Zacks Rank #3 (Hold).
Stocks to Consider
Some better-ranked stocks are Levi Strauss & Co. (LEVI - Free Report) , Stitch Fix (SFIX - Free Report) and Sportsman's Warehouse Holdings, Inc. (SPWH - Free Report) .
Levi designs and markets jeans, casual wear and related accessories for men, women and children. It flaunts a Zacks Rank #1 (Strong Buy) at present. You can see the complete list of today’s Zacks #1 Rank stocks here.
The Zacks Consensus Estimate for Levi’s current fiscal-year earnings indicates growth of 4% from the year-ago actual. LEVI delivered a trailing four-quarter average earnings surprise of 25.9%.
Stitch Fix delivers customized shipments of apparel, shoes and accessories for women, men and kids. It currently carries a Zacks Rank #2 (Buy).
The Zacks Consensus Estimate for Stitch Fix’s current fiscal-year earnings implies a surge of 71.7% from the year-ago actual. SFIX delivered a trailing four-quarter average earnings surprise of 51.4%.
Sportsman's Warehouse is an outdoor sporting goods retailer. It presently has a Zacks Rank of 2.
The Zacks Consensus Estimate for Sportsman's Warehouse’s current fiscal-year earnings and sales indicates growth of 30.2% and 1.2%, respectively, from the year-ago actuals. SPWH delivered a trailing four-quarter average earnings surprise of 72.3%.