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Is ProShares S&P Technology Dividend Aristocrats ETF (TDV) a Strong ETF Right Now?

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The ProShares S&P Technology Dividend Aristocrats ETF (TDV - Free Report) was launched on 11/05/2019, and is a smart beta exchange traded fund designed to offer broad exposure to the Technology ETFs category of the market.

What Are Smart Beta ETFs?

The ETF industry has long been dominated by products based on market cap weighted indexes, a strategy created to reflect the market or a particular market segment.

Market cap weighted indexes work great for investors who believe in market efficiency. They provide a low-cost, convenient and transparent way of replicating market returns.

On the other hand, some investors who believe that it is possible to beat the market by superior stock selection opt to invest in another class of funds that track non-cap weighted strategies--popularly known as smart beta.

This kind of index follows this same mindset, as it attempts to pick stocks that have better chances of risk-return performance; non-cap weighted strategies base selection on certain fundamental characteristics, or a mix of such characteristics.

This area offers many different investment choices, such as simplest equal-weighting, fundamental weighting and volatility/momentum based weighting methodologies; however, not all of these strategies can deliver superior results.

Fund Sponsor & Index

Because the fund has amassed over $252.34 million, this makes it one of the average sized ETFs in the Technology ETFs. TDV is managed by Proshares. Before fees and expenses, this particular fund seeks to match the performance of the S&P TECHNOLOGY DIVIDEND ARISTOCRATS INDX.

The S&P Technology Dividend Aristocrats Index targets companies from information technology, internet and direct marketing retail, interactive home entertainment, and interactive media and services segments of the economy.

Cost & Other Expenses

Investors should also pay attention to an ETF's expense ratio. Lower cost products will produce better results than those with a higher cost, assuming all other metrics remain the same.

Operating expenses on an annual basis are 0.45% for TDV, making it on par with most peer products in the space.

It's 12-month trailing dividend yield comes in at 1.04%.

Sector Exposure and Top Holdings

It is important to delve into an ETF's holdings before investing despite the many upsides to these kinds of funds like diversified exposure, which minimizes single stock risk. And, most ETFs are very transparent products that disclose their holdings on a daily basis.

This ETF has heaviest allocation in the Information Technology sector - about 78.7% of the portfolio. Industrials and Financials round out the top three.

Taking into account individual holdings, Cognex Corp (CGNX) accounts for about 3.16% of the fund's total assets, followed by Monolithic Power Systems Inc (MPWR) and Te Connectivity Plc (TEL).

TDV's top 10 holdings account for about 26.42% of its total assets under management.

Performance and Risk

So far this year, TDV has added about 11.22%, and was up about 10.26% in the last one year (as of 09/03/2025). During this past 52-week period, the fund has traded between $62.35 and $85.41.

The fund has a beta of 1.08 and standard deviation of 20.33% for the trailing three-year period. With about 39 holdings, it has more concentrated exposure than peers .

Alternatives

ProShares S&P Technology Dividend Aristocrats ETF is an excellent option for investors seeking to outperform the Technology ETFs segment of the market. There are other ETFs in the space which investors could consider as well.

iShares Core Dividend Growth ETF (DGRO) tracks Morningstar US Dividend Growth Index and the Vanguard Dividend Appreciation ETF (VIG) tracks NASDAQ US Dividend Achievers Select Index. iShares Core Dividend Growth ETF has $33.49 billion in assets, Vanguard Dividend Appreciation ETF has $94.91 billion. DGRO has an expense ratio of 0.08% and VIG changes 0.05%.

Investors looking for cheaper and lower-risk options should consider traditional market cap weighted ETFs that aim to match the returns of the Technology ETFs

Bottom Line

To learn more about this product and other ETFs, screen for products that match your investment objectives and read articles on latest developments in the ETF investing universe, please visit Zacks ETF Center.

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