We use cookies to understand how you use our site and to improve your experience.
This includes personalizing content and advertising.
By pressing "Accept All" or closing out of this banner, you consent to the use of all cookies and similar technologies and the sharing of information they collect with third parties.
You can reject marketing cookies by pressing "Deny Optional," but we still use essential, performance, and functional cookies.
In addition, whether you "Accept All," Deny Optional," click the X or otherwise continue to use the site, you accept our Privacy Policy and Terms of Service, revised from time to time.
You are being directed to ZacksTrade, a division of LBMZ Securities and licensed broker-dealer. ZacksTrade and Zacks.com are separate companies. The web link between the two companies is not a solicitation or offer to invest in a particular security or type of security. ZacksTrade does not endorse or adopt any particular investment strategy, any analyst opinion/rating/report or any approach to evaluating individual securities.
If you wish to go to ZacksTrade, click OK. If you do not, click Cancel.
How Is Affirm Threading BNPL Growth Through Pacsun's Holiday Cart?
Read MoreHide Full Article
Key Takeaways
Affirm partners with Pacsun to offer installment payments during the holiday shopping season.
Shoppers can choose interest-free biweekly plans or monthly options of up to 24 months.
AFRM expects December-quarter revenues of $1.03-$1.06B as holiday BNPL volume rises.
Affirm Holdings, Inc. (AFRM - Free Report) recently partnered with Pacsun, a youth-focused fashion retailer, to power pay-over-time options at checkout. Shoppers can split purchases into installments directly using Affirm when buying Pacsun’s collections. The deal launches during the holiday season, aiming to capture higher demand from trend-driven shoppers.
Per the deal, Pacsun buyers can choose interest-free biweekly payments or longer monthly plans up to 24 months. AFRM’s strategy of no hidden fees or late fees continues to drive its volume and support stickiness. To boost adoption, Pacsun is offering a limited-time 10% discount using a special AFFIRM code on its Holiday Gift Guide, targeting heavy seasonal spending.
Fashion retail drives frequent, impulse-style purchases, making it a strong fit for buy now, pay later (BNPL). Adding Pacsun expands Affirm’s merchant network, which is 420,000 partners strong, and places its product in front of a young audience that naturally embraces installment payments. With more transactions, its revenues from merchant fees will likely grow. The company expects December quarter revenues to be within $1.03-$1.06 billion.
The timing also matters: holiday shopping creates a surge in volume that BNPL players compete fiercely to capture. Winning a brand partnership in this window builds momentum and shareholder confidence. It also diversifies Affirm beyond big partners, improving resilience and supporting long-term growth in a crowded BNPL market. AFRM expects its GMV for the December quarter to be in the range of $13-$13.3 billion.
How Are Other BNPL Providers Faring?
AFRM’s peers like PayPal Holdings Inc. (PYPL - Free Report) and Block, Inc. (XYZ - Free Report) are also working toward increasing their BNPL footprints and capturing more market share.
In the third quarter of 2025, PayPal’s total payment volume grew 8% to $458.1 billion. Its active accounts increased 1% during this time to 438 million. PYPL’s transaction revenues gained 6% year over year in the quarter.
Meanwhile, Block’s BNPL platform’s GMV reached $9.7 billion during the third quarter, marking a 17% jump from a year ago. It witnessed the BNPL gross profit grow 23% to $299 million. Block’s post-purchase BNPL options are expected to play a crucial role in increasing Cash App Card volumes.
Affirm’s Price Performance, Valuation & Estimates
Shares of Affirm have gained 12.8% year to date, outperforming the broader industry but underperforming the S&P 500 Index.
Affirm’s YTD Price Performance
Image Source: Zacks Investment Research
From a valuation standpoint, Affirm trades at a forward price-to-sales ratio of 5.08X, up from the industry average of 4.83X. AFRM carries a Value Score of D.
Image Source: Zacks Investment Research
The Zacks Consensus Estimate for Affirm’s fiscal 2026 earnings implies a 566.7% surge year over year, followed by a 56.4% jump next year.
Image: Bigstock
How Is Affirm Threading BNPL Growth Through Pacsun's Holiday Cart?
Key Takeaways
Affirm Holdings, Inc. (AFRM - Free Report) recently partnered with Pacsun, a youth-focused fashion retailer, to power pay-over-time options at checkout. Shoppers can split purchases into installments directly using Affirm when buying Pacsun’s collections. The deal launches during the holiday season, aiming to capture higher demand from trend-driven shoppers.
Per the deal, Pacsun buyers can choose interest-free biweekly payments or longer monthly plans up to 24 months. AFRM’s strategy of no hidden fees or late fees continues to drive its volume and support stickiness. To boost adoption, Pacsun is offering a limited-time 10% discount using a special AFFIRM code on its Holiday Gift Guide, targeting heavy seasonal spending.
Fashion retail drives frequent, impulse-style purchases, making it a strong fit for buy now, pay later (BNPL). Adding Pacsun expands Affirm’s merchant network, which is 420,000 partners strong, and places its product in front of a young audience that naturally embraces installment payments. With more transactions, its revenues from merchant fees will likely grow. The company expects December quarter revenues to be within $1.03-$1.06 billion.
The timing also matters: holiday shopping creates a surge in volume that BNPL players compete fiercely to capture. Winning a brand partnership in this window builds momentum and shareholder confidence. It also diversifies Affirm beyond big partners, improving resilience and supporting long-term growth in a crowded BNPL market. AFRM expects its GMV for the December quarter to be in the range of $13-$13.3 billion.
How Are Other BNPL Providers Faring?
AFRM’s peers like PayPal Holdings Inc. (PYPL - Free Report) and Block, Inc. (XYZ - Free Report) are also working toward increasing their BNPL footprints and capturing more market share.
In the third quarter of 2025, PayPal’s total payment volume grew 8% to $458.1 billion. Its active accounts increased 1% during this time to 438 million. PYPL’s transaction revenues gained 6% year over year in the quarter.
Meanwhile, Block’s BNPL platform’s GMV reached $9.7 billion during the third quarter, marking a 17% jump from a year ago. It witnessed the BNPL gross profit grow 23% to $299 million. Block’s post-purchase BNPL options are expected to play a crucial role in increasing Cash App Card volumes.
Affirm’s Price Performance, Valuation & Estimates
Shares of Affirm have gained 12.8% year to date, outperforming the broader industry but underperforming the S&P 500 Index.
Affirm’s YTD Price Performance
From a valuation standpoint, Affirm trades at a forward price-to-sales ratio of 5.08X, up from the industry average of 4.83X. AFRM carries a Value Score of D.
The Zacks Consensus Estimate for Affirm’s fiscal 2026 earnings implies a 566.7% surge year over year, followed by a 56.4% jump next year.
The stock currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.