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Chewy is expanding private labels to enhance margins, with the gross margin up to 29.4% in Q425.
CHWY targets private label penetration in low-to-mid teens, with nearly 500 bps higher margins at scale.
Chewy sees consumables as key, tapping a $50-$60B segment to drive engagement and spending growth.
Chewy, Inc. (CHWY - Free Report) is increasingly leveraging private label expansion as a key driver of margin enhancement and product mix optimization. Through initiatives like “Chewy Made,” the company is building a unified owned-brand platform aimed at delivering high-quality products while improving profitability. This strategy complements Chewy’s broader margin trajectory, with the gross margin reaching 29.4% in fourth-quarter fiscal 2025, reflecting a 90 basis-point year-over-year expansion.
A major growth lever within private labels lies in the consumables category, particularly pet food and nutrition. Management highlighted that consumables represent $50-$60 billion of the broader $90-billion pet food and supplies market, underscoring a significant opportunity. By expanding its presence in this high-frequency category, Chewy is driving stronger customer engagement and increasing spending levels, as reflected in NSPAC of $591 in the fourth quarter of 2025, up 4% year over year.
Private label penetration currently remains at the low to mid-single-digit range of net sales, but the company is targeting a long-term range in the low-to-mid teens. At scale, these products are expected to deliver 500 basis points higher gross margin than the base business, making them a meaningful contributor to the overall margin expansion and earnings growth.
Chewy’s approach also includes a balanced assortment strategy, offering both premium and value-oriented products. This allows the company to expand its addressable customer base while maintaining pricing discipline and leveraging its e-commerce scale to manage costs efficiently. The combination of accessibility and premiumization strengthens customer acquisition and retention.
Looking ahead, private label growth is expected to remain a core pillar of Chewy’s profitability framework. Management projects an adjusted EBITDA margin of 6.6-6.8% in 2026, implying around 100 basis points of year-over-year expansion, supported in part by mix improvement. With increasing penetration and favorable unit economics, private labels position Chewy for sustained margin and earnings upside.
CENT & BARK’s Margin Picture vs. CHWY
Central Garden & Pet Company (CENT - Free Report) delivered a solid gross margin performance in the first quarter of fiscal 2026, highlighting improved operational efficiency. Central Garden & Pet reported an adjusted gross margin expansion of 100 basis points to 30.8%, driven primarily by productivity gains and a favorable product mix. Despite a decline in gross profit to $190 million from $196 million, Central Garden & Pet maintained margin resilience through disciplined cost management and portfolio optimization. The company’s focus on higher-margin consumables and rationalization of low-margin categories supported margin improvement.
BARK, Inc. (BARK - Free Report) reported a consolidated gross margin of 62.5% in the third quarter of fiscal 2026, slightly down from 62.7% in the prior-year period. BARK’s modest decline was primarily driven by an unfavorable revenue mix. Despite this, BARK delivered improvement across both DTC and Commerce segments on a sequential and year-over-year basis. These trends indicate stronger underlying unit economics and operational execution, even as overall margin faced mix-related pressure.
CHWY’s Price Performance, Valuation & Estimates
Chewy’s shares have edged down 3.8% in the past three months against the industry’s growth of 12.6%.
Image Source: Zacks Investment Research
From a valuation standpoint, CHWY trades at a trailing price-to-sales ratio of 0.76X, below the industry’s average of 2.07X. It has a Value Score of A.
Image Source: Zacks Investment Research
The Zacks Consensus Estimate for CHWY’s fiscal 2026 earnings implies year-over-year growth of 28.4%, whereas the same for fiscal 2027 indicates an uptick of 22.2%. Estimates for fiscal 2026 and 2027 have been revised upward by 1 cent and unchanged, respectively, in the past 30 days.
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Image: Bigstock
Chewy's Private Label Expansion Supports Margin & Mix Improvement
Key Takeaways
Chewy, Inc. (CHWY - Free Report) is increasingly leveraging private label expansion as a key driver of margin enhancement and product mix optimization. Through initiatives like “Chewy Made,” the company is building a unified owned-brand platform aimed at delivering high-quality products while improving profitability. This strategy complements Chewy’s broader margin trajectory, with the gross margin reaching 29.4% in fourth-quarter fiscal 2025, reflecting a 90 basis-point year-over-year expansion.
A major growth lever within private labels lies in the consumables category, particularly pet food and nutrition. Management highlighted that consumables represent $50-$60 billion of the broader $90-billion pet food and supplies market, underscoring a significant opportunity. By expanding its presence in this high-frequency category, Chewy is driving stronger customer engagement and increasing spending levels, as reflected in NSPAC of $591 in the fourth quarter of 2025, up 4% year over year.
Private label penetration currently remains at the low to mid-single-digit range of net sales, but the company is targeting a long-term range in the low-to-mid teens. At scale, these products are expected to deliver 500 basis points higher gross margin than the base business, making them a meaningful contributor to the overall margin expansion and earnings growth.
Chewy’s approach also includes a balanced assortment strategy, offering both premium and value-oriented products. This allows the company to expand its addressable customer base while maintaining pricing discipline and leveraging its e-commerce scale to manage costs efficiently. The combination of accessibility and premiumization strengthens customer acquisition and retention.
Looking ahead, private label growth is expected to remain a core pillar of Chewy’s profitability framework. Management projects an adjusted EBITDA margin of 6.6-6.8% in 2026, implying around 100 basis points of year-over-year expansion, supported in part by mix improvement. With increasing penetration and favorable unit economics, private labels position Chewy for sustained margin and earnings upside.
CENT & BARK’s Margin Picture vs. CHWY
Central Garden & Pet Company (CENT - Free Report) delivered a solid gross margin performance in the first quarter of fiscal 2026, highlighting improved operational efficiency. Central Garden & Pet reported an adjusted gross margin expansion of 100 basis points to 30.8%, driven primarily by productivity gains and a favorable product mix. Despite a decline in gross profit to $190 million from $196 million, Central Garden & Pet maintained margin resilience through disciplined cost management and portfolio optimization. The company’s focus on higher-margin consumables and rationalization of low-margin categories supported margin improvement.
BARK, Inc. (BARK - Free Report) reported a consolidated gross margin of 62.5% in the third quarter of fiscal 2026, slightly down from 62.7% in the prior-year period. BARK’s modest decline was primarily driven by an unfavorable revenue mix. Despite this, BARK delivered improvement across both DTC and Commerce segments on a sequential and year-over-year basis. These trends indicate stronger underlying unit economics and operational execution, even as overall margin faced mix-related pressure.
CHWY’s Price Performance, Valuation & Estimates
Chewy’s shares have edged down 3.8% in the past three months against the industry’s growth of 12.6%.
Image Source: Zacks Investment Research
From a valuation standpoint, CHWY trades at a trailing price-to-sales ratio of 0.76X, below the industry’s average of 2.07X. It has a Value Score of A.
Image Source: Zacks Investment Research
The Zacks Consensus Estimate for CHWY’s fiscal 2026 earnings implies year-over-year growth of 28.4%, whereas the same for fiscal 2027 indicates an uptick of 22.2%. Estimates for fiscal 2026 and 2027 have been revised upward by 1 cent and unchanged, respectively, in the past 30 days.
Image Source: Zacks Investment Research
CHWY currently carries a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.