We use cookies to understand how you use our site and to improve your experience.
This includes personalizing content and advertising.
By pressing "Accept All" or closing out of this banner, you consent to the use of all cookies and similar technologies and the sharing of information they collect with third parties.
You can reject marketing cookies by pressing "Deny Optional," but we still use essential, performance, and functional cookies.
In addition, whether you "Accept All," Deny Optional," click the X or otherwise continue to use the site, you accept our Privacy Policy and Terms of Service, revised from time to time.
You are being directed to ZacksTrade, a division of LBMZ Securities and licensed broker-dealer. ZacksTrade and Zacks.com are separate companies. The web link between the two companies is not a solicitation or offer to invest in a particular security or type of security. ZacksTrade does not endorse or adopt any particular investment strategy, any analyst opinion/rating/report or any approach to evaluating individual securities.
If you wish to go to ZacksTrade, click OK. If you do not, click Cancel.
Block's Cash App Unveils NFC-Powered Tags for Faster Payments
Read MoreHide Full Article
Key Takeaways
Block's Cash App launched NFC-enabled Cash App Tags for tap-to-pay purchases without a phone.
The first Cash App Wand targets Gen Z, combining payment functionality with personal style.
Cash App Tags offer alerts, fraud monitoring, and in-app lock, unlock, or deactivation tools.
Block’s (XYZ - Free Report) Cash App, the popular peer-to-peer payment platform, is introducing a new way to pay with the launch of Cash App Tags. These NFC-enabled physical payment accessories allow customers to make purchases with a simple tap, eliminating the need to pull out a phone or payment card. The launch represents another step in Cash App’s efforts to make digital payments faster, more convenient and more personalized.
The first-edition Cash App Tag, called the pearlescent Cash App Wand, is designed with Gen Z consumers in mind. Equipped with a keychain, the Wand can be clipped onto personal items, making it easy to carry and use throughout the day. The product blends payment functionality with personal style, turning everyday transactions into an extension of self-expression.
The launch aligns with strong engagement among younger users. According to Cash App, one in five American teens already has a customizable Cash App Card, which can feature unique styles, stamps, emojis and personal designs. Additionally, a recent Cash App survey found that 38% of Gen Z consumers purchase collectibles, accessories or limited-edition items at least once a month, more than any other generation, highlighting demand for products that combine utility and individuality.
Getting started with a Cash App Tag is simple. Customers with an active Cash App Card can activate their Tag directly by opening Cash App on their phone and linking it to their Cash App Card account. Once the Tag is activated, customers can tap to pay in less than a second anywhere Visa contactless payments are accepted. The Tags are particularly useful in situations where phones may be inconvenient or not-permitted to pull out.
Security remains a key feature of the new payment accessory. Cash App Tags operate through the Cash App Card network, providing users with real-time transaction alerts, 24/7 fraud monitoring and the ability to instantly lock, unlock or deactivate a Tag within the app. The Cash App Wand is currently available for $25, plus applicable tax, to eligible Cash App Card holders ages 13 and older. Cash App says more limited-edition Tag designs will launch in the upcoming months.
Conclusion
The Cash App Tags deepen Cash App’s ecosystem among Gen Z, create new revenue opportunities and brand engagement through collectible accessories, speed up everyday payments and maintain strong security. Together, these factors could help improve customer retention, increase card spending and strengthen Cash App’s cultural relevance.
Over the past three months, shares of this Zacks Rank #1 (Strong Buy) company have gained 6.9% compared with the industry's 3.9% growth.
View the Zacks #1 Rank List
Image: Bigstock
Block's Cash App Unveils NFC-Powered Tags for Faster Payments
Key Takeaways
Block’s (XYZ - Free Report) Cash App, the popular peer-to-peer payment platform, is introducing a new way to pay with the launch of Cash App Tags. These NFC-enabled physical payment accessories allow customers to make purchases with a simple tap, eliminating the need to pull out a phone or payment card. The launch represents another step in Cash App’s efforts to make digital payments faster, more convenient and more personalized.
The first-edition Cash App Tag, called the pearlescent Cash App Wand, is designed with Gen Z consumers in mind. Equipped with a keychain, the Wand can be clipped onto personal items, making it easy to carry and use throughout the day. The product blends payment functionality with personal style, turning everyday transactions into an extension of self-expression.
The launch aligns with strong engagement among younger users. According to Cash App, one in five American teens already has a customizable Cash App Card, which can feature unique styles, stamps, emojis and personal designs. Additionally, a recent Cash App survey found that 38% of Gen Z consumers purchase collectibles, accessories or limited-edition items at least once a month, more than any other generation, highlighting demand for products that combine utility and individuality.
Getting started with a Cash App Tag is simple. Customers with an active Cash App Card can activate their Tag directly by opening Cash App on their phone and linking it to their Cash App Card account. Once the Tag is activated, customers can tap to pay in less than a second anywhere Visa contactless payments are accepted. The Tags are particularly useful in situations where phones may be inconvenient or not-permitted to pull out.
Security remains a key feature of the new payment accessory. Cash App Tags operate through the Cash App Card network, providing users with real-time transaction alerts, 24/7 fraud monitoring and the ability to instantly lock, unlock or deactivate a Tag within the app. The Cash App Wand is currently available for $25, plus applicable tax, to eligible Cash App Card holders ages 13 and older. Cash App says more limited-edition Tag designs will launch in the upcoming months.
Conclusion
The Cash App Tags deepen Cash App’s ecosystem among Gen Z, create new revenue opportunities and brand engagement through collectible accessories, speed up everyday payments and maintain strong security. Together, these factors could help improve customer retention, increase card spending and strengthen Cash App’s cultural relevance.
Over the past three months, shares of this Zacks Rank #1 (Strong Buy) company have gained 6.9% compared with the industry's 3.9% growth.
Image Source: Zacks Investment Research
Other Stocks to Consider
Some other top-ranked stocks from the Zacks Internet-Software industry are BILL Holdings (BILL - Free Report) and Paycom Software (PAYC - Free Report) , each sporting a Zacks Rank #1 at present. You can see the complete list of today’s Zacks #1 Rank stocks here.
The Zacks Consensus Estimate for BILL’s 2026 earnings per share (EPS) has moved 20 cents upward to $2.59 over the past month.
The consensus estimate for PAYC’s 2026 EPS has moved 3 cents northward to $10.66 over the past week.