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Here's What Key Metrics Tell Us About Meta Platforms (META) Q2 Earnings

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For the quarter ended June 2026, Meta Platforms (META - Free Report) reported revenue of $60.8 billion, up 28% over the same period last year. EPS came in at $6.18, compared to $7.14 in the year-ago quarter.

The reported revenue compares to the Zacks Consensus Estimate of $60.21 billion, representing a surprise of +0.98%. The company delivered an EPS surprise of -12.96%, with the consensus EPS estimate being $7.10.

While investors scrutinize revenue and earnings changes year-over-year and how they compare with Wall Street expectations to determine their next move, some key metrics always offer a more accurate picture of a company's financial health.

As these metrics influence top- and bottom-line performance, comparing them to the year-ago numbers and what analysts estimated helps investors project a stock's price performance more accurately.

Here is how Meta Platforms performed in the just reported quarter in terms of the metrics most widely monitored and projected by Wall Street analysts:
  • Family daily active people (DAP): $3.60 billion compared to the $3.61 billion average estimate based on four analysts.
  • Headcount: 75,472 versus 75,407 estimated by three analysts on average.
  • Advertising Revenue- US & Canada: $26.34 billion compared to the $26.03 billion average estimate based on four analysts. The reported number represents a change of +31.4% year over year.
  • Advertising Revenue- Rest of the World: $8.09 billion compared to the $8.16 billion average estimate based on three analysts. The reported number represents a change of +34.8% year over year.
  • Geographical Revenue by User- US & Canada: $26.82 billion compared to the $25.57 billion average estimate based on three analysts. The reported number represents a change of +31.6% year over year.
  • Advertising Revenue- Europe: $14.09 billion versus the three-analyst average estimate of $14.47 billion. The reported number represents a year-over-year change of +23.9%.
  • Geographical Revenue by User- Asia-Pacific: $11.16 billion versus $11.68 billion estimated by three analysts on average. Compared to the year-ago quarter, this number represents a +19.2% change.
  • Geographical Revenue by User- Rest of World: $8.53 billion versus the three-analyst average estimate of $8.55 billion. The reported number represents a year-over-year change of +36.5%.
  • Revenue- Family of Apps (FoA): $60.37 billion versus $59.6 billion estimated by eight analysts on average. Compared to the year-ago quarter, this number represents a +28.1% change.
  • Revenue- Advertising: $59.36 billion compared to the $59.03 billion average estimate based on eight analysts. The reported number represents a change of +27.5% year over year.
  • Revenue- Other: $1.01 billion versus $860.24 million estimated by seven analysts on average. Compared to the year-ago quarter, this number represents a +72.7% change.
  • Revenue- Reality Labs: $431 million compared to the $441.53 million average estimate based on seven analysts. The reported number represents a change of +16.5% year over year.

View all Key Company Metrics for Meta Platforms here>>>

Shares of Meta Platforms have returned +5.4% over the past month versus the Zacks S&P 500 composite's +1.9% change. The stock currently has a Zacks Rank #3 (Hold), indicating that it could perform in line with the broader market in the near term.

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