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Block's Square Expands OpenTable Tie-Up: Can Restaurant Adoption Grow?
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Key Takeaways
Block is expanding Square and OpenTable's integration to connect reservations, payments and guest data.
The integration can aid restaurants identify high-value guests and improve loyalty and personalized marketing.
Deeper integration could drive Square adoption, broader product use and higher payment volumes.
Block’s (XYZ - Free Report) Square and OpenTable are expanding their preferred partnership to more closely connect reservation, guest, payment and transaction data across their platforms. The enhanced integration will combine OpenTable’s reservation history, booking behavior, dining preferences and guest information with Square’s order, payment, spending and operational data, giving restaurant operators a more complete view of the customer journey from booking through payment and repeat visits.
For restaurants, the integration could make it easier to link reservations with actual revenues, identify high-value and frequent guests, track spending patterns and use those insights to improve loyalty programs, personalized marketing and customer engagement. It could also help restaurants deliver more tailored service by giving staff better visibility into guest preferences and past behavior.
The partnership could also support growing adoption of Square among restaurants by making its platform more attractive to operators seeking integrated payments, point-of-sale (POS), guest insights and customer engagement tools. Deeper integration with OpenTable could help Square win new restaurant customers while encouraging existing merchants to adopt more of its software, payments and hardware products, strengthening its position as a broader restaurant technology platform. Greater merchant engagement and broader product adoption could, in turn, support higher payment volumes and additional revenue opportunities for Block.
The expanded partnership builds on the companies’ POS relationship launched in 2022. The new capabilities are opt-in, with future enhancements expected to include faster onboarding, smarter reservation workflows, richer guest insights, deeper loyalty integration, and expanded ordering and payment functionality.
How Are Block’s Competitors Fairing?
Toast (TOST - Free Report) is a key Square competitor, with integrations across Resy, SevenRooms and Tock connecting reservations, guest profiles and POS data. TOST ended second-quarter 2026 with approximately 180,000 locations, up 22% year over year, after adding a record 9,500 net locations.
Lightspeed Commerce (LSPD - Free Report) , which integrates its restaurant POS with SevenRooms, reported fiscal first-quarter 2027 revenues of $322.7 million, up 17% organically. Gross payment volume reached $11.3 billion. The company ended June 2026 with about 146,000 customer locations, underscoring its scale in restaurant and retail technology across global markets.
XYZ’s Price Performance, Valuation & Estimates
Shares of Block have risen 12.1% over the past three months, which outperformed the broader industry and the S&P 500 Index.
Image Source: Zacks Investment Research
In terms of forward 12-month P/E, XYZ stock is trading at 16.9X, which is at a discount to the Zacks Internet Software industry’s 27.76X.
Image Source: Zacks Investment Research
Block’s estimate revisions reflect a positive trend. The Zacks Consensus Estimate for full-year 2026 EPS has been revised upward over the past week. It indicates a significant increase year over year.
View the Zacks #1 Rank List
Image: Bigstock
Block's Square Expands OpenTable Tie-Up: Can Restaurant Adoption Grow?
Key Takeaways
Block’s (XYZ - Free Report) Square and OpenTable are expanding their preferred partnership to more closely connect reservation, guest, payment and transaction data across their platforms. The enhanced integration will combine OpenTable’s reservation history, booking behavior, dining preferences and guest information with Square’s order, payment, spending and operational data, giving restaurant operators a more complete view of the customer journey from booking through payment and repeat visits.
For restaurants, the integration could make it easier to link reservations with actual revenues, identify high-value and frequent guests, track spending patterns and use those insights to improve loyalty programs, personalized marketing and customer engagement. It could also help restaurants deliver more tailored service by giving staff better visibility into guest preferences and past behavior.
The partnership could also support growing adoption of Square among restaurants by making its platform more attractive to operators seeking integrated payments, point-of-sale (POS), guest insights and customer engagement tools. Deeper integration with OpenTable could help Square win new restaurant customers while encouraging existing merchants to adopt more of its software, payments and hardware products, strengthening its position as a broader restaurant technology platform. Greater merchant engagement and broader product adoption could, in turn, support higher payment volumes and additional revenue opportunities for Block.
The expanded partnership builds on the companies’ POS relationship launched in 2022. The new capabilities are opt-in, with future enhancements expected to include faster onboarding, smarter reservation workflows, richer guest insights, deeper loyalty integration, and expanded ordering and payment functionality.
How Are Block’s Competitors Fairing?
Toast (TOST - Free Report) is a key Square competitor, with integrations across Resy, SevenRooms and Tock connecting reservations, guest profiles and POS data. TOST ended second-quarter 2026 with approximately 180,000 locations, up 22% year over year, after adding a record 9,500 net locations.
Lightspeed Commerce (LSPD - Free Report) , which integrates its restaurant POS with SevenRooms, reported fiscal first-quarter 2027 revenues of $322.7 million, up 17% organically. Gross payment volume reached $11.3 billion. The company ended June 2026 with about 146,000 customer locations, underscoring its scale in restaurant and retail technology across global markets.
XYZ’s Price Performance, Valuation & Estimates
Shares of Block have risen 12.1% over the past three months, which outperformed the broader industry and the S&P 500 Index.
Image Source: Zacks Investment Research
In terms of forward 12-month P/E, XYZ stock is trading at 16.9X, which is at a discount to the Zacks Internet Software industry’s 27.76X.
Image Source: Zacks Investment Research
Block’s estimate revisions reflect a positive trend. The Zacks Consensus Estimate for full-year 2026 EPS has been revised upward over the past week. It indicates a significant increase year over year.
Image Source: Zacks Investment Research
Block currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.