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PayPal's Venmo Expands NIL Partnerships: Can It Support Growth?
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Key Takeaways
Venmo launched its 2026-2027 NIL campaign with nine student-athletes across five college sports.
PYPL's Venmo TPV rose 14% to $93.8 billion, marking a seventh straight quarter of double-digit growth.
Venmo Debit and Pay with Venmo users generated more than nine times the revenue of P2P-only users.
PayPal Holdings, Inc.’s (PYPL - Free Report) Venmo has kicked off its 2026-2027 Name, Image and Likeness (“NIL”) campaign with nine student-athletes across football, basketball, volleyball, gymnastics and softball. Seven of the nine compete in women’s sports, giving the campaign exposure across a broad range of college sports audiences.
Alongside the partnerships, Venmo introduced Money Moves, an initiative that lets participating athletes receive part of their NIL earnings through Venmo and use the app to give back to teammates, coaches, mentors, family and fans. Campaign content will run on Venmo’s Instagram and TikTok throughout the school year.
The push builds on Venmo’s existing presence on college campuses through college-branded debit cards, NIL partnerships with student-athletes and game-day experiences. Venmo-commissioned research found that 68% of surveyed college students said splitting costs helps prevent money issues between friends, while 63% were more likely to join plans when costs could be split digitally.
The campaign arrives as Venmo is already showing strong operating momentum. Second-quarter 2026 Venmo total payment volume (TPV) rose 14% year over year to about $93.8 billion, marking a seventh straight quarter of double-digit growth. Pay with Venmo volume grew 44%, while Venmo Debit Card monthly active accounts increased more than 50%.
PayPal is also trying to move Venmo beyond peer-to-peer payments toward a broader money-management platform. Customers using both Venmo Debit and Pay with Venmo generated more than nine times the average revenue per account of P2P-only users in the second quarter of 2026, and that higher-value group roughly doubled over the past year.
How Are Other Competitors Faring?
Block’s (XYZ - Free Report) Cash App competes with PayPal in digital payments and uses athlete partnerships to deepen engagement. In June 2026, Cash App announced a two-year partnership with Azzi Fudd, a newly signed Dallas Wings star. The partnership supported sports access, community engagement and financial education, and included a $35,000 donation to Dallas-based nonprofit Rae’s Hope.
Visa (V - Free Report) competes with PayPal across digital payments and strengthens its consumer brand through high-profile athlete partnerships. Its Team Visa program connects the payments network with Olympic and Paralympic athletes, while its campaigns deepen global fan engagement. For Milano Cortina 2026, Team Visa included 45 athletes across 14 sports.
PYPL’s Price Performance, Valuation & Estimates
Shares of PayPal have gained 25.2% in the past three months compared with the broader industry and the S&P 500 Index.
Image Source: Zacks Investment Research
From a valuation standpoint, PayPal’s shares are trading cheaply, as suggested by the Value Score of A. In terms of forward 12-month P/E, PYPL stock is trading at 9.28X, which is at a significant discount to the Zacks Financial Transaction Services industry’s 17.82X.
Image Source: Zacks Investment Research
PayPal’s estimate revisions reflect a positive trend. The Zacks Consensus Estimate for full-year 2026 EPS has been revised upward to $5.38 in the past month. The consensus estimate for the metric indicates a year-over-year increase of 1.13%.
View the Zacks #1 Rank List
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PayPal's Venmo Expands NIL Partnerships: Can It Support Growth?
Key Takeaways
PayPal Holdings, Inc.’s (PYPL - Free Report) Venmo has kicked off its 2026-2027 Name, Image and Likeness (“NIL”) campaign with nine student-athletes across football, basketball, volleyball, gymnastics and softball. Seven of the nine compete in women’s sports, giving the campaign exposure across a broad range of college sports audiences.
Alongside the partnerships, Venmo introduced Money Moves, an initiative that lets participating athletes receive part of their NIL earnings through Venmo and use the app to give back to teammates, coaches, mentors, family and fans. Campaign content will run on Venmo’s Instagram and TikTok throughout the school year.
The push builds on Venmo’s existing presence on college campuses through college-branded debit cards, NIL partnerships with student-athletes and game-day experiences. Venmo-commissioned research found that 68% of surveyed college students said splitting costs helps prevent money issues between friends, while 63% were more likely to join plans when costs could be split digitally.
The campaign arrives as Venmo is already showing strong operating momentum. Second-quarter 2026 Venmo total payment volume (TPV) rose 14% year over year to about $93.8 billion, marking a seventh straight quarter of double-digit growth. Pay with Venmo volume grew 44%, while Venmo Debit Card monthly active accounts increased more than 50%.
PayPal is also trying to move Venmo beyond peer-to-peer payments toward a broader money-management platform. Customers using both Venmo Debit and Pay with Venmo generated more than nine times the average revenue per account of P2P-only users in the second quarter of 2026, and that higher-value group roughly doubled over the past year.
How Are Other Competitors Faring?
Block’s (XYZ - Free Report) Cash App competes with PayPal in digital payments and uses athlete partnerships to deepen engagement. In June 2026, Cash App announced a two-year partnership with Azzi Fudd, a newly signed Dallas Wings star. The partnership supported sports access, community engagement and financial education, and included a $35,000 donation to Dallas-based nonprofit Rae’s Hope.
Visa (V - Free Report) competes with PayPal across digital payments and strengthens its consumer brand through high-profile athlete partnerships. Its Team Visa program connects the payments network with Olympic and Paralympic athletes, while its campaigns deepen global fan engagement. For Milano Cortina 2026, Team Visa included 45 athletes across 14 sports.
PYPL’s Price Performance, Valuation & Estimates
Shares of PayPal have gained 25.2% in the past three months compared with the broader industry and the S&P 500 Index.
Image Source: Zacks Investment Research
From a valuation standpoint, PayPal’s shares are trading cheaply, as suggested by the Value Score of A. In terms of forward 12-month P/E, PYPL stock is trading at 9.28X, which is at a significant discount to the Zacks Financial Transaction Services industry’s 17.82X.
Image Source: Zacks Investment Research
PayPal’s estimate revisions reflect a positive trend. The Zacks Consensus Estimate for full-year 2026 EPS has been revised upward to $5.38 in the past month. The consensus estimate for the metric indicates a year-over-year increase of 1.13%.
Image Source: Zacks Investment Research
PayPal currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.