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Ralph Lauren's Digital Ecosystem Grows Mid-Teens in All Regions
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Key Takeaways
RL's digital ecosystem sales grew at a mid-teens rate globally, while retail comparable sales increased 12%.
RL's Asia revenue rose 25%, while China sales surged over 40%, supported by brand activations.
RL expanded its mobile app into Korea and is investing in AI, and LLM visibility.
Ralph Lauren Corporation (RL - Free Report) continued to expand its digital business in the first quarter of fiscal 2027, with total digital ecosystem sales, including its own e-commerce sites and wholesale digital accounts, increasing at a mid-teens rate year over year on a constant-currency basis. Growth extended across all regions, driven by improved digital commerce experiences and ongoing efforts to strengthen consumer engagement.
Asia was a key growth driver, with digital ecosystem sales rising at a double-digit rate, supported by Ralph Lauren’s own digital commerce sites and pure-play online retailers. The region’s revenue grew 25%, while retail comparable sales increased 23%. China remained a leading growth market, with sales rising more than 40%, supported by healthy comparable sales, new-customer recruitment, localized brand activations and continued expansion across key cities and digital channels.
In North America, digital comparable sales increased 8%, reflecting solid traffic trends and benefiting from merchandising optimization and investments in full-funnel marketing activations. Globally, retail comparable sales rose 12%, with balanced contributions from digital commerce and brick-and-mortar stores. Ralph Lauren also expanded its mobile app into Korea, its first market outside North America, with early performance exceeding management’s expectations.
The company continues to invest in technology, artificial intelligence and analytics to improve digital commerce experiences and expand brand discoverability across large language models (LLMs). These investments support its broader strategy to improve consumer experiences, strengthen customer engagement and drive sustainable growth.
Looking ahead, Ralph Lauren will continue digital expansion to strengthen consumer engagement and support growth across key markets. Mid-teens growth in total digital ecosystem sales, strong performance in Asia and ongoing technology investments highlight the company’s focus on expanding its digital presence. These initiatives are intended to support customer recruitment, reinforce brand desirability and contribute to long-term growth.
The Zacks Rundown for RL
This Zacks Rank #2 (Buy) company’s shares have gained 5.5% in the past six months compared with the industry’s 4.4% growth.
Image Source: Zacks Investment Research
From a valuation standpoint, RL trades at a forward price-to-earnings ratio of 19.41 compared with the industry’s average of 16.11.
Image Source: Zacks Investment Research
The Zacks Consensus Estimate for RL’s current and next fiscal-year earnings implies a rise of 13.3% and 10.6%, respectively, from the year-ago figures.
Image Source: Zacks Investment Research
Stocks to Consider
Some better-ranked stocks have been discussed below:
Vince Holding Corp. (VNCE - Free Report) provides luxury apparel and accessories in the United States and internationally. It operates through Vince Wholesale and Vince Direct-to-Consumer segments. At present, the company carries a Zacks Rank of 1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.
The Zacks Consensus Estimate for VNCE’s current fiscal-year sales and earnings implies growth of 14% and 175%, respectively, from the year-ago reported figures. VNCE has delivered a trailing four-quarter earnings surprise of 561.4%, on average.
The Crocs, Inc. (CROX - Free Report) designs, develops, manufactures, markets, distributes, and sells casual lifestyle footwear and accessories for men, women, and kids. At present, CROX carries a Zacks Rank of 2.
The Zacks Consensus Estimate for CROX’s current fiscal-year sales and earnings implies growth of 1.7% and 11.7%, respectively, from the year-ago figures. CROX delivered a trailing four-quarter earnings surprise of 13.6%, on average.
G-III Apparel Group, Ltd. (GIII - Free Report) designs, sources, and markets women's and men's apparel in the United States and internationally. GIII currently carries a Zacks Rank of 2.
The Zacks Consensus Estimate for GIII’s current financial-year sales and earnings is expected to decline 8.4% and 13.8%, respectively, from the corresponding year-ago reported figures. GIII delivered a trailing four-quarter negative earnings surprise of 1.4%, on average.
View the Zacks #1 Rank List
Image: Bigstock
Ralph Lauren's Digital Ecosystem Grows Mid-Teens in All Regions
Key Takeaways
Ralph Lauren Corporation (RL - Free Report) continued to expand its digital business in the first quarter of fiscal 2027, with total digital ecosystem sales, including its own e-commerce sites and wholesale digital accounts, increasing at a mid-teens rate year over year on a constant-currency basis. Growth extended across all regions, driven by improved digital commerce experiences and ongoing efforts to strengthen consumer engagement.
Asia was a key growth driver, with digital ecosystem sales rising at a double-digit rate, supported by Ralph Lauren’s own digital commerce sites and pure-play online retailers. The region’s revenue grew 25%, while retail comparable sales increased 23%. China remained a leading growth market, with sales rising more than 40%, supported by healthy comparable sales, new-customer recruitment, localized brand activations and continued expansion across key cities and digital channels.
In North America, digital comparable sales increased 8%, reflecting solid traffic trends and benefiting from merchandising optimization and investments in full-funnel marketing activations. Globally, retail comparable sales rose 12%, with balanced contributions from digital commerce and brick-and-mortar stores. Ralph Lauren also expanded its mobile app into Korea, its first market outside North America, with early performance exceeding management’s expectations.
The company continues to invest in technology, artificial intelligence and analytics to improve digital commerce experiences and expand brand discoverability across large language models (LLMs). These investments support its broader strategy to improve consumer experiences, strengthen customer engagement and drive sustainable growth.
Looking ahead, Ralph Lauren will continue digital expansion to strengthen consumer engagement and support growth across key markets. Mid-teens growth in total digital ecosystem sales, strong performance in Asia and ongoing technology investments highlight the company’s focus on expanding its digital presence. These initiatives are intended to support customer recruitment, reinforce brand desirability and contribute to long-term growth.
The Zacks Rundown for RL
This Zacks Rank #2 (Buy) company’s shares have gained 5.5% in the past six months compared with the industry’s 4.4% growth.
Image Source: Zacks Investment Research
From a valuation standpoint, RL trades at a forward price-to-earnings ratio of 19.41 compared with the industry’s average of 16.11.
Image Source: Zacks Investment Research
The Zacks Consensus Estimate for RL’s current and next fiscal-year earnings implies a rise of 13.3% and 10.6%, respectively, from the year-ago figures.
Image Source: Zacks Investment Research
Stocks to Consider
Some better-ranked stocks have been discussed below:
Vince Holding Corp. (VNCE - Free Report) provides luxury apparel and accessories in the United States and internationally. It operates through Vince Wholesale and Vince Direct-to-Consumer segments. At present, the company carries a Zacks Rank of 1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.
The Zacks Consensus Estimate for VNCE’s current fiscal-year sales and earnings implies growth of 14% and 175%, respectively, from the year-ago reported figures. VNCE has delivered a trailing four-quarter earnings surprise of 561.4%, on average.
The Crocs, Inc. (CROX - Free Report) designs, develops, manufactures, markets, distributes, and sells casual lifestyle footwear and accessories for men, women, and kids. At present, CROX carries a Zacks Rank of 2.
The Zacks Consensus Estimate for CROX’s current fiscal-year sales and earnings implies growth of 1.7% and 11.7%, respectively, from the year-ago figures. CROX delivered a trailing four-quarter earnings surprise of 13.6%, on average.
G-III Apparel Group, Ltd. (GIII - Free Report) designs, sources, and markets women's and men's apparel in the United States and internationally. GIII currently carries a Zacks Rank of 2.
The Zacks Consensus Estimate for GIII’s current financial-year sales and earnings is expected to decline 8.4% and 13.8%, respectively, from the corresponding year-ago reported figures. GIII delivered a trailing four-quarter negative earnings surprise of 1.4%, on average.