Welcome to the latest episode of the Full-Court Finance podcast from Zacks Investment Research where Associate Stock Strategist Ben Rains dives into the potential future of Gatorade rival BodyArmor, before he discusses why fast-fashion giant Uniqlo decided to spend $300 million to lure Roger Federer away from Nike (NKE - Free Report) . The episode then ends with a fun and quick dive into the world of publicly traded soccer teams amid all the Cristiano Ronaldo transfer speculation.
Sports drink upstart BodyArmor was launched in 2011 by Mike Repole, who sold Vitaminwater to Coca-Cola (KO - Free Report) for $4.1 billion back in 2007. Today the company has gathered a slew of young stars, including James Harden, to pitch BodyArmor’s “healthier” sports drink in an attempt to try to shake up a market dominated by Pepsico’s (PEP - Free Report) Gatorade and Coca-Cola’s Powerade.
There is speculation that BodyArmor, which expects to see its sales hit $400 million next year, could get purchased. Dr. Pepper Snapple Group currently holds a roughly 15% equity stake in the company and has carried BodyArmor as an allied brand since 2013. However, with Keurig's $18.7 billion deal to buy DPS set to close on Monday, July 9—the merged company is expected to trade under the ticker KDP starting on Tuesday, July 10—BodyArmor’s future is more uncertain.
One Wells Fargo (WFC - Free Report) analyst suggested that there is a good chance that Keurig Dr. Pepper will move on from its current minority stakes. The thought is that the relatively stagnant Coca-Cola might jump in and scoop up BodyArmor amid the quickly changing beverage market.
The episode then shifts to why Japanese fast-fashion brand Uniqlo—which is owned by Tokyo conglomerate Fast Retailing —signed Swiss tennis star Roger Federer to a 10-year, $300 million deal. Uniqlo wants to try to capitalize on the current sportswear and athleisure push, popularized by Nike, Adidas (ADDYY - Free Report) , Lululemon (LULU - Free Report) , and others. And although he might not be very famous in the U.S., ESPN (DIS - Free Report) recently named Federer the 5th most famous athlete on the planet.
Full-Court Finance closes with a look at the world of publicly traded soccer teams, after shares of Juventus JVTSF—a massively popular team based in Turin, Italy—skyrocketed in recent days on the back of speculation that Real Madrid star Cristiano Ronaldo might be headed to the club almost a decade after he left another publicly traded soccer powerhouse, Manchester United plc (MANU - Free Report) .
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