Back to top

The Zacks Analyst Blog Highlights: Microsoft, Apple, Alphabet and Snap

Read MoreHide Full Article

For Immediate Release

Chicago, IL – September 4, 2018 – announces the list of stocks featured in the Analyst Blog. Every day the Zacks Equity Research analysts discuss the latest news and events impacting stocks and the financial markets. Stocks recently featured in the blog include Microsoft (MSFT - Free Report) , Apple (AAPL - Free Report) , Alphabet (GOOGL - Free Report) and Snap (SNAP - Free Report) .

Today, Zacks is promoting its ''Buy'' stock recommendations. Get #1Stock of the Day pick for free.

Here are highlights from Friday’s Analyst Blog:

4 Tech Stocks in Focus as Augmented Reality Goes Mainstream

Augmented Reality (AR) and Virtual Reality (VR) are likely to become mainstream technologies in 2018. These transformative technologies have applications in various industries like entertainment, education, healthcare and business.

Market research firm, IDC projects global spending on AR/VR to see a 5-year CAGR of 71.6% between 2017 and 2022. Moreover, spending on AR/VR products and services is expected to reach $27 billion in 2018.

Further, IDC forecasts the overall AR and VR headset market to grow 6% year over year to 8.9 million units in 2018. The unit growth is expected to finally reach 65.9 million units by 2022.

AR Becoming Dominant Technology

Although both AR and VR have advanced at a scintillating pace in recent years, it seems that AR is gaining an upper hand due to its easy to use mechanism.

Since AR overlays digital information on images around the real-world environment, a smartphone is the only gear needed to embrace it. Whereas VR, which immerses you in digital environment, needs consumer friendly hardware to enable the technology.

AR is promulgating at a rapid pace and is expected to have 1 billion users by 2023. Digi-Capital forecasts AR to reach $85 billion to $90 billion revenue and VR $10 billion to $15 billion revenue by 2022.

Moreover, worldwide shipment of smart AR glasses is forecasted to reach around 5.4 million units by 2020.

Per data from MarketsAndMarkets research firm, AR market (including hardware, device type and application) is expected to grow at a CAGR of 55.71% between 2017 and 2023. The market will be worth $61.39 billion by 2023.  

AR Use Cases Expanding Fast

AR gained huge prominence with the success of Nintendo’s Pokemon Go. It’s well-known that gaming and entertainment are two industries that have strong demand for AR application. However, AR use case is now fast expanding into industries like retail, banking, manufacturing, education and healthcare.

AR applications have already gained huge popularity in retail and home furnishing with companies like Ikea and Target adopting the technology to help customers visualize what their furniture may look like at home.

Further, e-commerce giant Amazon launched AR View, which enabled customers visualize online products in their living space, via their smartphone cameras.

Per 3rockAR, AR is gaining adoption in healthcare for various applications like “surgical pre-operation assessment, medical simulation, minimally invasive surgery and rehabilitation.” Adoption of AR can significantly improve quality of treatment patients receive from healthcare providers.

Meanwhile, financial institutions are using AR-enabled data visualization to gain fast insights into complex datasets, which is enabling them to make decisions quickly. Per VentureBeat, banking major Wells Fargo’s AR application now allows consumers to interact with tellers in a virtual space.

Moreover, Amazon is transforming into a major threat to the wealth management industry based on its Sumerian virtual reality (VR) and augmented reality (AR) platform.

4 Tech Stocks in Focus

Here we present four tech stocks that are well-poised to gain from AR’s increasing dominance.

Microsoft: This Zacks Rank #1 (Strong Buy) company is actually credited with coining the term Mixed Reality (MR), which stands for the combination of AR and VR. You can see the complete list of today’s Zacks #1 Rank stocks here.

Microsoft’s HoloLens offers MR technology and has gained significant adoption among developers. Per The Verge, the company is planning to showcase HoloLens 2 headset later this year. The lighter device is anticipated to include latest Kinect sensor and will be supported by a customized AI chip.

Microsoft is also expected to lower HoloLens 2 price (currently $3000) in order to attract more customers.

Apple: This Zacks Rank #2 (Buy) stock is definitely the frontrunner in the AR market, courtesy of its ARKit platform and plethora of acquisitions. At its last WWDC, the iPhone maker unveiled ARKit 2 with enhanced features like multiplayer for AR. The feature will allow two or more people to log in an app and see the same AR objects in the same shared space.

Apple has also been speculated to foray into the wearable AR glasses space. Reportedly, it partnered with renowned lens maker Carl Zeiss in this regard. The company’s latest acquisition of Akonia Holographics, a manufacturer of lenses for AR glasses, strengthens this belief.

Alphabet: This Zacks Rank #3 (Hold) company is giving tough competition to Apple in the AR market.

Similar to ARKit, Google’s ARCore lets developers create AR experiences for Android platform. ARCore uses motion tracking, environmental understanding and light estimation to integrate virtual content with the real world.

Moreover, Google AR Expeditions app has 800 VR and 100 AR experiences. The project initially aimed at students to provide them with augmented learning experiences.

Snap: Another Zacks Rank #3 stock, Snap has been a prominent face in the AR market for some time.

Snap’s filters allow users to experiment with their appearances. Snappables allow users to share lenses and play games with each other in AR, while 3D Bitmoji can be used to project a Bitmoji of you on to the real world.

In April, Snap launched ShoppableAR lens on its messaging application, Snapchat, which enables advertisers sell products directly through the filters.

Shoppable Lenses, which is much like the app’s Sponsored Lenses launched in 2015, has an additional button, which when tapped will allow users to visit a website, buy a product, watch videos or install an app.

About Zacks Equity Research

Zacks Equity Research provides the best of quantitative and qualitative analysis to help investors know what stocks to buy and which to sell for the long-term.

Continuous coverage is provided for a universe of 1,150 publicly traded stocks. Our analysts are organized by industry which gives them keen insights to developments that affect company profits and stock performance. Recommendations and target prices are six-month time horizons.

Strong Stocks that Should Be in the News

Many are little publicized and fly under the Wall Street radar. They're virtually unknown to the general public. Yet today's 220 Zacks Rank #1 "Strong Buys" were generated by the stock-picking system that has nearly tripled the market from 1988 through 2015. Its average gain has been a stellar +26% per year. See these high-potential stocks free >>.

Follow us on Twitter:

Join us on Facebook:

Zacks Investment Research is under common control with affiliated entities (including a broker-dealer and an investment adviser), which may engage in transactions involving the foregoing securities for the clients of such affiliates.

Media Contact

Zacks Investment Research

800-767-3771 ext. 9339

Past performance is no guarantee of future results. Inherent in any investment is the potential for loss. This material is being provided for informational purposes only and nothing herein constitutes investment, legal, accounting or tax advice, or a recommendation to buy, sell or hold a security. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. It should not be assumed that any investments in securities, companies, sectors or markets identified and described were or will be profitable. All information is current as of the date of herein and is subject to change without notice. Any views or opinions expressed may not reflect those of the firm as a whole. Zacks Investment Research does not engage in investment banking, market making or asset management activities of any securities. These returns are from hypothetical portfolios consisting of stocks with Zacks Rank = 1 that were rebalanced monthly with zero transaction costs. These are not the returns of actual portfolios of stocks. The S&P 500 is an unmanaged index. Visit for information about the performance numbers displayed in this press release.

In-Depth Zacks Research for the Tickers Above

Normally $25 each - click below to receive one report FREE:

Alphabet Inc. (GOOGL) - free report >>

Snap Inc. (SNAP) - free report >>

Apple Inc. (AAPL) - free report >>

Microsoft Corporation (MSFT) - free report >>

More from Zacks Press Releases

You May Like