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OUTFRONT Media Unveils Social Influencers Program for OOH Ads

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OUTFRONT Media Inc. OUT recently launched OUTFRONT Social Influencers program, providing a platform through which brands can collaborate with social influencers for their out-of-home (OOH) campaigns.

The company has partnered with social influencer platform — WeAre8 — to source a network of social influencer. This partnership connects the company to top-class creators, including Shepard Fairey, along with a database of more than 9 million influencers and 25 million nano-influencers.

With an impressive network of internally sourced social influencers, advertisers can present their campaign in creative ways to appeal audiences. Further, by engaging people and real online interactions, OOH campaigns can reach new audiences.

In fact, Bauducco Foods USA, a baked goods company, kick started the program, enlisting social influencers to endorse their campaign. Per management, "With its range of innovative offerings, we were able to share moments and stories of love from people of all backgrounds and homes to the world."

Notably, WeAre8 connects brands to micro-influencers through its social media platform. In fact, The OUTFRONT Social Influencer program can be used by any brand for its advertising campaign. Per OUTFRONT management, the program enables advertisers to spread their offline advertising to online avenues.  

OUTFRONT is known to successfully increase overall brand interest among key targeted audiences through its vast network of media assets. This move will further boost audience participation and reach for campaigns while increasing exposure for OUTFRONT as well. 

Notably, OOH advertising is growing at a rapid pace and its market share continues to improve compared with other forms of media. Therefore, the company is expanding its footprint and providing a unique technology platform to marketers in order to tap growth opportunities. Additionally, the company’s digital platform offers real-time geo-location audience data to advertisers.

Shares of OUTFRONT Media have outperformed the industry it belongs to, in the past three months. During this period, shares of this Zacks Rank #2 (Buy) company have rallied 7.9%, as against the industry’s loss of 3.2%. Moreover, the stock has seen the Zacks Consensus Estimate for current-year funds from operations (FFO) per share being revised upward by nearly 2% in a month’s time.


Other Stocks to Consider

Similarly-ranked stocks from the same space are Cousins Properties Incorporated (CUZ - Free Report) , PS Business Parks, Inc. PSB and Alexandria Real Estate Equities, Inc. ARE. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

Cousins Properties’ FFO per share estimates for 2018 was revised marginally upward to 62 cents in 30 days’ time.

PS Business Parks’ Zacks Consensus Estimate for 2018 FFO per share has been revised marginally upward to $6.42 in the last month.

Alexandria’s Zacks Consensus Estimate for the current-year FFO per share remained unchanged at $6.61 in the last month.

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