Reportedly, Facebook (FB - Free Report) acquired streaming rights to all episodes of Buffy The Vampire Slayer, Angel, and Firefly from Twenty-First Century Fox (FOXA - Free Report) . The classic shows are available to U.S. users for free on Facebook Watch from Nov 30.
Facebook is looking to boost watch time and engagement levels by bringing these classic shows, which have a dedicated fan base. These users are likely to engage in repeat viewings.
Facebook is also boosting Watch’s original content portfolio. Earlier this year, the company ordered a 10-episode series named Limetown, following the recent release of Sorry for Your Loss. Reportedly, Facebook is also working on Catherine Zeta-Jones’ dark comedy, Queen America.
Additionally, the company believes that its co-viewing feature – Watch Party will enhance social viewing and user interactions, thereby increasing the time spent on the platform.
Notably, more than 50 million users co-viewed videos for at least one minute a month on Watch in the United States. Moreover, the total time spent by a user on watching videos on Facebook has increased 14 times since the beginning of this year.
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